Secrets of Successful Communities

Guest Blogger Jeff Curtis, Executive Director of the Orange Downtown Alliance since 2008, has been involved in economic and community development for over 40 years, working in local government, chambers of commerce, and Main Street programs.  

Downtown Orange, Virginia

Recently, Board members of the National Main Street Center (NMSC) convened in Orange, VA to host a public discussion on “Secrets of Successful Communities”.  Ed McMahon, Chairman of the NMSC Board of Directors and Senior Resident Fellow of the Urban Land Institute, led a conversation on ways that small towns can succeed in a rapidly changing world.

One big change we are experiencing is that people and businesses can choose where to live or operate more than ever before. In today’s economic climate, communities that cannot differentiate themselves will have no competitive advantage; to be different, unique, and desirable.

Likewise, there is a major shift in demographics.  Millennials have surpassed Baby Boomers as the nation’s largest living generation and make up the largest age group in the U.S. workforce.  They are postponing getting married, buying a home, own fewer cars, and drive less.  They are concentrating in cool towns and walkable markets. This is where Main Street communities can capitalize on their competitive advantage in the marketplace.

“A vision is critically important but implementation is priceless,” McMahon said. “Communities change one building or project at a time. The whole world is changing so you can either get ahead of the curve and shape the type of community you want in the future or you can just accept whatever comes down the road.”

Ultimately, it’s all a committed process.  Attendees recognized the challenges, like limited retail space and property owner engagement, and the benefits of working efficiently and unified together.

More information from McMahon on successful communities can be found here >>

Pop-Up Altavista 2.0: Cultivating Local Entrepreneurs with an Educational Business Launch Competition

How can Main Street help entrepreneurs achieve a business expansion or start their own business?

The National Main Street Center’s Main Street Story of the Week features Pop-Up Altavista 2.0, Altavista On Track’s (AOT) second business launch competition.  Emelyn Gwynn, Main Street Coordinator for Altavista, highlights the program, which kicked off September, 2016.  Building off of AOT’s inaugural competition in January 2015, this second iteration is designed to lead local entrepreneurs through a nine-week educational program to help them plan for their business’ future.  This time they partnered with Virginia’s Small Business Development Center (SBDC) and utilized a program called GrowthWheel to create the curriculum.   Pop-Up 2.0 culminates with a “Business Expo Night” event where participants pitch their business ideas to judges for the opportunity to receive funding.  The winning businesses will be determined by the strength of the business plan, sustainability of the business, and the need for the business in the community.

Learn more >>

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Shop Local, Support Local with HuTerra and Virginia Main Street

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Travel Planner Ad, Southern Living, December 2016

There’s no better time to visit Main Street then the holidays. Winter celebrations bring revelers together to enjoy light shows, caroling and special shopping experiences with local merchants. There is a magic to shopping on Main Street that simply doesn’t exist at the mall. We can feel good about our shopping because keeping the cash register ringing at these local stores not only benefits the shop owner but the entire local economy.

This holiday season those benefits are multiplied. From November 15 to December 31, 2016, Virginia Main Street, in partnership with the HuTerra Foundation, will promote both shopping local on Main Street and supporting local nonprofits.  HuTerra is a great supporter of Main Street organizations with a goal to connect small businesses to the community by increasing customer traffic via their mobile app, My HuTerra, available for iOS or Android.

Download the My HuTerra app, pick your favorite nonprofit, and play the “Holidays on Main” game.  When you visit the local merchants at participating Virginia Main Street communities during the holidays, simply “check in” for a chance to win a gift basket or $5000 for your favorite nonprofit.  By shopping locally you can help HuTerra give away $50,000 to nonprofits throughout Virginia!

No one is useless in this world who lightens the burdens of another. – Charles Dickens

 Learn more and download My HuTerra >>

 

Discover What’s “Wythein:” Downtown Wytheville’s Vibrant New Website

DiscoverWytheinMain Street program websites come in many shapes and sizes.  The challenge is to create a simple and fresh website that promotes the Main Street organization and local brand while showcasing the unique charm of downtown and all it has to offer.

Downtown Wytheville Inc. recently updated their online presence with a website refresh that provides an informative, enticing and interactive experience for the user.  The site offers useful tools and information to its visitors, such as an easy to navigate, interactive map with a wide variety of filters from dining and shopping, to local community resources.  It appeals to entrepreneurs looking to locate in downtown by delivering a welcoming message, business investment guide and information on incentive programs.  It showcases the Main Street program, its mission, and ways to engage in support of downtown; and with mobile devices accounting for an increasing percentage of web traffic, Downtown Wytheville’s website can attractively acclimate to any screen resolution.

Learn more >>

 

 

The CRO Roadshow is coming to a location near you!

road-tripThis fall, the DHCD Community Revitalization Office is traveling throughout the state to highlight community development and capacity building programs and grants. Whether you are looking to revitalize a derelict and blighted building in your community or are interested in using the Main Street approach to community revitalization, we will introduce you to our services and programs and prepare you for the upcoming grant cycle.

Attendees will learn about the following programs.

  • Virginia Main Street
  • Industrial Revitalization Fund (IRF)
  • Building Entrepreneurial Economies (BEE)
  • Community Business Launch (CBL)
  • Virginia Individual Development Accounts (VIDA)

Community Revitalization Office staff will provide an overview of each program and discuss successful and unique projects throughout Virginia. Staff will also be available to talk individually with attendees about potential projects or programs in their communities.

We will be in Front Royal on October 27th, Warsaw on November 7th and Pulaski on November 10th. We look forward to seeing you there!

For more information or to register for this event, click here.

Virginia Main Street Regional Rev Up: Advancing Main Street Momentum with Good Data

On November 1, 3, and 4 in Wytheville, Culpeper, and Farmville, the fall edition of the Regional Rev Up promises to load your downtown revitalization kit with the tools you need to develop market-based revitalization strategies.  

The business of Main Street is constantly evolving.  New challenges and opportunities are always presenting themselves. If we know where to look, we can anticipate these changes and adapt to meet the new programmatic needs.  Market awareness as to which businesses are opening and which are closing; the jobs that are being created and the jobs that are going away; buildings undergoing development and those waiting to be redeveloped is essential to understanding who is using your downtown and where the resources are best spent.  It is imperative to know which metrics are important, how to track them and how to interpret and utilize the data.

Three regional trainings will center on how to understand market data for strategic focus and how to identify milestones to communicate forward momentum.  Join the Virginia Department of Housing and Community Development and Dr. John Accordino with VCU’s Center for Urban and Regional Analysis (CURA) to:

  • Utilize the refreshed Main Street Approach and Transformation Strategies
  • Learn how to apply market knowledge to revitalization strategy development
  • Identify measurable outcomes that communicate revitalization progress
  • Explore case studies that translate to real world application

Registration is free.  Lunch will cost $15 and is only payable by cash on site at the event.  Registration for each Rev Up session closes one week prior to the event, so register now to reserve your spot!

Register now >>

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Make the Most of Heritage Tourism in Virginia

Did you know that the cultural heritage tourist typically spends more and stays longer than other types of U.S. travelers?

Preservation Virginia is co-hosting the 31st annual Virginia Preservation Conference in Charlottesville, an event that draws 200 community leaders, developers, architects, local planning officials and others from across the Commonwealth.   Following the release of the final phase of three interrelated economic impact studies, including Virginia Main Street, this year’s theme focuses on heritage tourism and the places that make Virginia unique and appealing to visitors.160908-program-cover_bleed2

The schedule includes a keynote address by product-development consultant Cheryl Hargrove; debut of the new study of heritage tourism in Virginia; DIY historic preservation research sessions; guided tours of the restored Paramount Theater and Charlottesville’s revitalized West Main Street corridor; and a Preservation Pitch contest, a spirited competition to win $2,000 in seed money for a preservation project.

The conference takes place Sunday, October 16 and Monday, October 17 at the Jefferson School African American Heritage Center.

Learn more >>>