Explore the Value of Partnerships at the 2017 Virginia Preservation Conference

Preservation Virginia is excited to co-host the Virginia Preservation Conference alongside the Virginia Department of Historic Resources in Petersburg, Virginia on Friday, October 6 at Union Train Station!

This year, they invite you to “Explore the Value of Partnerships” happening between organizations in the private and public sector that strengthen Virginia’s communities. You’ll get to hear from incredible guest speakers about the collaborations and preservation programs that help revitalize and sustain historic places, including Virginia’s downtowns.

Sessions will cover:

  • Leveraging Historic Tax Credits as Tools for Community Revitalization
  • Promoting Heritage and Recreational Tourism via Historical Interpretation
  • Establishing Public and Private Partnerships in Historic Preservation

As a conference sponsor, Virginia Main Street cheers our preservation partners focusing on a key topic.  Public-private partnerships are vital for a vibrant downtown, allowing your program to extend its reach and achieve better results.

Register today! >>

 

Remaking Petersburg – Style Weekly, September, 2014

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Webinar – Business Booster: Recruitment and Retention Tactics for a Vibrant Downtown

On October 2, 12 – 1 p.m., Virginia Main Street is offering a free webinar focused on encouraging business growth in your downtown and helping existing businesses keep their doors open.  

One of the of the primary responsibilities of a Main Street program is to boost the economic growth of the business district.  With the rise of online shopping and convenient apps, where do you put the attention and resources to make downtown the first choice for shopping and dining?  As competition increases to capture spending, it is critical that your program understand its competitive advantages and develop targeted strategies for a sustainable retail base in downtown.

Check out this free webinar to help your Main Street program move from identifying unique market opportunities to developing resources and tools that form the foundation for growing existing businesses and attraction new ones to your commercial district.

About the speaker:

Matt Wagner, Ph.D., Vice President of Revitalization Programs, National Main Street Center

Matt Wagner has more than 20 years of non-profit management experience in downtown development, entrepreneurship, and tech-based development.  At the National Main Street Center, Matt is leading the launch of the renewed and re-imagined Four Point Approach, as well as helping the Center reach new communities with this refreshed framework.  Overseeing the Field Services team, Matt also leads the Center’s efforts to expand technical service offerings, and offer preservation-based economic revitalization services directly to communities.

Register now for this event >>

 

Farmville Shopping - Courtesy of Virginia Tourism Corporation

Farmville Shopping – Courtesy of Virginia Tourism Corporation

Rev Up Fund Development: Strategic. Sustainable. Successful.

Are your revenue strategies working for your Main Street nonprofit?  How do you enhance those strategies for a prosperous (and profitable) future?

On March  20, 22, and 28 in Berryville, Danville, and Abingdon, the spring edition of the Regional Rev Up promises to load your Main Street program with the tools you need to create sustainable and successful fund development strategies.


Whether you are focusing on facade improvements, training your retailers, or developing a new website, running a successful Main Street program means raising money. But more than just fundraising, organizations need to build and cultivate relationships, show value to current and potential donors, understand their organizational strengths and weaknesses, and properly evaluate their events and activities.

Fund Development is more than raising money; it is the strategic positioning of an organization to sustain and grow its resources through relationship building.  Creating a shared vision, clear mission, creative strategies and effective communications help sustain and ensure the success of the organization.

Join the Virginia Main Street staff to learn components of a Fund Development Plan emphasizing partnership, ownership and results, including:

  • The difference between fund development and fundraising;
  • Board roles and responsibilities in fundraising;
  • How to assess and build your organization’s readiness for fund development; and
  • The importance of diversifying income to withstand losing an event or major donor.

Registration is free. Lunch will cost $15 and is only payable by cash on site at the event.  Registration for each Rev Up session closes one week prior to the event, so register now to reserve your spot!

Register now >>

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Pop-Up Altavista 2.0: Cultivating Local Entrepreneurs with an Educational Business Launch Competition

How can Main Street help entrepreneurs achieve a business expansion or start their own business?

The National Main Street Center’s Main Street Story of the Week features Pop-Up Altavista 2.0, Altavista On Track’s (AOT) second business launch competition.  Emelyn Gwynn, Main Street Coordinator for Altavista, highlights the program, which kicked off September, 2016.  Building off of AOT’s inaugural competition in January 2015, this second iteration is designed to lead local entrepreneurs through a nine-week educational program to help them plan for their business’ future.  This time they partnered with Virginia’s Small Business Development Center (SBDC) and utilized a program called GrowthWheel to create the curriculum.   Pop-Up 2.0 culminates with a “Business Expo Night” event where participants pitch their business ideas to judges for the opportunity to receive funding.  The winning businesses will be determined by the strength of the business plan, sustainability of the business, and the need for the business in the community.

Learn more >>

altavista-pop-up-2-0

Webinar: Creating Your Community Transformation Strategies – Oct. 25

On October 25, 12-1 PM, Virginia Main Street is offering a free webinar with everything you need to know about getting organized and catalyzing investment for real change.092916-webinartrnsstratimage

How do you take your downtown vision from concept to reality? The vision establishes the ultimate target toward which all Main Street efforts are directed, and it requires that major changes take place to achieve your best downtown. Hear about the refreshed Main Street Approach and how you can apply it to fine-tune your downtown revitalization efforts. This is an important event for Main Street managers, board members and local officials that could change the course of your downtown.

Learning Objectives:

  • Focus on the importance of community engagement and understanding market data
  • Discuss how to pick transformation strategies for your community
  • Explore how to measure your success
  • See transformation strategies in action through the pilot projects in other areas around the country

About the speaker:

Matt Wagner Ph.D., Vice President of Revitalization Programs, National Main Street Center

Matt Wagner has more than 20 years of nonprofit management experience in downtown development, entrepreneurship and tech-based economic development. At NMSC, Wagner is leading the launch of the renewed and re-imagined Four Point Approach, as well as helping the center reach new communities with this refreshed framework. Overseeing the field services team, Wagner also leads the center’s efforts to expand technical service offerings, and offer preservation-based economic revitalization services directly to communities.

Register for this event >>

 

Make the Most of Heritage Tourism in Virginia

Did you know that the cultural heritage tourist typically spends more and stays longer than other types of U.S. travelers?

Preservation Virginia is co-hosting the 31st annual Virginia Preservation Conference in Charlottesville, an event that draws 200 community leaders, developers, architects, local planning officials and others from across the Commonwealth.   Following the release of the final phase of three interrelated economic impact studies, including Virginia Main Street, this year’s theme focuses on heritage tourism and the places that make Virginia unique and appealing to visitors.160908-program-cover_bleed2

The schedule includes a keynote address by product-development consultant Cheryl Hargrove; debut of the new study of heritage tourism in Virginia; DIY historic preservation research sessions; guided tours of the restored Paramount Theater and Charlottesville’s revitalized West Main Street corridor; and a Preservation Pitch contest, a spirited competition to win $2,000 in seed money for a preservation project.

The conference takes place Sunday, October 16 and Monday, October 17 at the Jefferson School African American Heritage Center.

Learn more >>>

 

Three Upcoming Opportunities to Rev up Your Downtown Revitalization Efforts

Is your downtown ready for new businesses and residential investment?

Open Late - Fredericksburg, VA

Open Late in Fredericksburg, VA

In order to meet new challenges and ensure a strong Main Street, communities need ongoing training.  Whether the community is just getting started with Main Street activities or well-seasoned in managing a prosperous commercial district, staff and volunteers need different skills in different phases of the downtown revitalization process.  All in all, to keep attracting downtown investment, local leaders should stay current on impactful revitalization techniques and issues that affect traditional commercial districts.

Continue local program volunteer and staff development in the Main Street Approach by attending training as provided by Virginia Main Street, the National Main Street Center and other statewide partners.

Here are three upcoming opportunities in 2016:

Oct. 16-17:  Preservation Virginia Conference, Charlottesville, VA

Nov. 1, 3, and 4: Virginia Main Street Regional Rev Ups, Wytheville, Culpeper and Farmville, VA

Nov. 13-15: VA-1 Tourism Summit, Roanoke, VA