Increase Your Small Business Success During National Small Business Week

Lexington is celebrating the start up of four new downtown businesses!

Launch Lex Pitch Event

On the evening of April 11, more than 100 fans witnessed a group of aspiring entrepreneurs pitch their best ideas for new downtown businesses in a one-night version of “Shark Tank,” with $60,000 in grants awarded.  Main Street Lexington hosted Launch Lex, which provided an eight-week business training program and culminated with the competition. The room sizzled, and the community is still reeling from the excitement.  Congratulations, entrepreneurs!

On Main Street, small business support like this is essential for a vibrant downtown.  If you don’t currently have anything to offer, the U.S. Small Business Administration has you covered.

The U.S. Small Business Administration and SCORE Association will host a free, three-day virtual conference during National Small Business Week. The conference will take place Tuesday-Thursday, May 1-3 from 12:30-6:30 p.m. ET each day.

The virtual conference offers all the best parts of an in-person conference, but without the hassle of traveling. Watch 12 educational webinars, get free business advice from mentors, pick up free information and resources from sponsors and network with fellow business owners.

The webinars include:

  • Hug Your Haters: How to Embrace Complaints and Keep Your Customers
  • Simple Steps to Choosing the Right Financing
  • Pop andPlay: How Opening a Pop-Up Shop can Help Launch Your Retail Brand
  • How to Get New and Repeat Business On Autopilot with Email Marketing
  • The U.S. Economic Outlook and its Impact on Small Businesses
  • Grow Your Business in 2018

Learn more and share with your community>>>

Advertisements

VMS Regional Rev Ups Coming Soon!

Join your nearby Virginia Main Street partners for the next Regional Rev Ups, coming April 17 to Warrenton, April 18 to Marion, and April 19 to South Boston. Our topic for this Rev Up will be Opportunity Analysis: Economic Vitality.

Data is typically the driver in most opportunity analysis.  However, we often underestimate the importance of examining the current state of downtown through the lens of existing business niches, non-traditional traffic generators and underutilized spaces.

With an eye toward being a keen observer, this workshop will walk participants through an opportunity analysis process by focusing on market data understanding and a walk-through of the host Rev Up commercial district.  Particular focus will be those opportunities that align with your transformation strategies and goals and target specific economic vitality-driven projects.

Join us for this half-day workshop that will be educational, inspiring and entertaining! Matt Wagner from the National Main Street Center will lead the discussion and tour. Matt serves as Vice President of Revitalization Programs at the NMSC. In this role, he is responsible for driving the Center’s field service initiatives, including the development and delivery of technical services for downtown and commercial corridor programs across the U.S.

Registration is free. Lunch will cost $15 and is only payable by cash on site at the event. Registration for each Rev Up session closes one week prior to the event, so click here to register now to reserve your spot!

NOTE: There will be a walking tour as part of this workshop, so please wear comfortable shoes.

Thank you to our Regional Rev Up partner!

BEE Innovation Day 2017

The Virginia Department of Housing and Community Development (DHCD) will be holding a Building Entrepreneurial Economies (BEE) Innovation Day on Wednesday, December 6, in Charlottesville, VA. Community leaders and small business enthusiasts will discuss innovative ideas in entrepreneurship development, as well as offer inspiration and education to plan for and create a vibrant entrepreneurial ecosystem in their communities.

Our panel of experts and educational topics include:

  • Trends in Entrepreneurship – Mike Lenox, The Darden School, UVA
  • Building Partnerships for an Entrepreneurial Ecosystem – Annette Patterson, The Advancement Foundation
  • Thinking Entrepreneurially both Internally and Externally – Martin Kaszubowski, The Center for Enterprise Innovation, ODU
  • Resources for Entrepreneurs – David Touve, i.Lab at UVA
  • The Gig Economy: The Next Generation of Work – Larkin Garbee, 804RVA

Attendees will have the opportunity to discuss various aspects of DHCD’s Building Entrepreneurial Economies (BEE) and Community Business Launch (CBL) programs with some our past grantees, and to tour the i.Lab facility at UVA.

Register here for the event.

The District Digest Vol. 2 – Downtown Ideas to Put to Work

While you were busy making a difference in your home town, you might have missed these thought-provoking posts:

  1. Holiday Customer Service: 7 Tips Retailers Should Not Ignore – Retail Minded
  2. Craft Beer’s Big Impact on Small Towns and Forgotten Neighborhoods – Curbed
  3. 6 Urban Projects Built Thanks to Online Civic Engagement – CitizenLab
  4. How to Encourage Entrepreneurship in Your Town – Strong Towns
  5. Millennials Prefer Revitalized Historic Areas Not Malls – Modern Cities

Abingdon, Virginia

 

Downtown Lynchburg: Where the Makers Are

The Downtown Lynchburg Association (DLA) knows how to lift up their community. Right now they’re raising awareness of the hardworking entrepreneurs who, with their own hands, are making downtown the destination for local shopping.  Our guest blogger, DLA Executive Director Ashley Kershner, gives us the goods.   

As part of our overall marketing strategy this year, Downtown Lynchburg Association wanted a campaign that would do three things: feature the fabulous businesses that make our downtown unique, position downtown as the local choice for shopping, and most importantly, attract new visitors. With a multi-year downtown construction project looming, we knew that a strong marketing effort would be needed to get our businesses through the holiday season.

The concept of “makers” is a world-wide movement – artisan crafters, handmade goods, chefs sourcing from local ingredients, and makerspaces.  We set out to develop a concept that would align Downtown Lynchburg with the movement, and that would promote it as a place to where quality, originality, and art are valued.

“Where the Makers Are,” is a series of six videos featuring diverse downtown businesses – a skate shop that makes gifts from recycled boards; a pottery shop with handmade items; a bakery that starts baking at 4am; an 85-year old jewelry shop; a specialty chocolatier; and a children’s museum that creates its own exhibits. In each of these videos, we see close-up footage of these makers creating. We hear them talk about why they do what they do, and equally important, why they choose to do it in Downtown Lynchburg.

We have only released two videos thus far, but the response has been overwhelming. The first video alone was viewed over 34,000 times, and we received almost 2,000 video reactions, every single one of them positive. With negativity reigning in social media, this campaign has proven that people are looking for a way to express pride in their community.

With four more videos to go, we look forward to the potential impact this campaign will have on Downtown Lynchburg this year and into the future.

View the “Where the Makers Are campaign here >>>

Virginia’s Craft Beer Scene is Booming

Governor Terry McAuliffe recently announced that Virginia is now home to 206 licensed breweries, a 468% growth since 2012, when the tasting room bill, SB604, passed the General Assembly. A newly released economic impact study shows that Virginia’s booming beer industry contributes more than $9.34 billion annually to Virginia’s economy.

“In addition to the direct economic impacts of manufacturing, the industry generates increased tourism-related revenues, provides new production and sales opportunities for our agricultural producers, and enhances community revitalization and development efforts in both rural and urban areas of the Commonwealth”, said Secretary of Commerce and Trade Todd Haymore.

This success story is close to home on Virginia’s Main Streets. One of the latest brewery additions is Sugar Hill Brewing Company in St. Paul, opened fall 2016.  The brewery added a much needed restaurant that is now a local favorite, a tourist destination, and a big economic boost to the small town. It complements the economic development strategy as an ecological and commercial hub – connecting downtown to hiking trails, off-road recreation, and summertime tube floats and kayaking on the Clinch River.

A frothy wave is crashing into our Main Street communities; one that is having a favorable impact on local opportunity, character, and spirits.  Check out more Virginia craft brewery offerings here >>

Creating a Successful “Entrepreneurial Ecosystem”

In Main Street districts, one of the best ways to fill vacancies, and prevent new ones, is to foster a setting that is attractive to entrepreneurs and where small businesses can thrive.  The buzz word nowadays for that setting is “entrepreneurial ecosystem,” which refers to the elements outside the individual that encourage entrepreneurship and increase the probability of a successful business following a launch.  That ecosystem is what attracts, or repels, a business from locating in an empty storefront.

entrepreneur-ecosystem

Entrepreneurial activity in the U.S. is up 60% and at its highest level since 2005, according to the newest Global Entrepreneurship Monitor (GEM U.S. Report) with retirees looking for a second career and younger adults driving the trend.  The market is ripe.

Energizing Entrepreneurs was developed by the Center for Rural Entrepreneurship to provide a roadmap for communities looking to build their own Entrepreneurial Ecosystems. It is a great resource for communities, organizations and individuals who want to learn:

  • Why it’s so important to become an entrepreneurial community;
  • The elements of a support system for entrepreneurs;
  • Assessment tools to develop a local strategy;
  • How to understand and connect to entrepreneurs; and
  • The importance of creating, measuring and sustaining local impact.

Exploring the opportunity is a first step and DHCD’s Building Entrepreneurial Economies program can support the effort!

Learn more >>