Webinar – Business Booster: Recruitment and Retention Tactics for a Vibrant Downtown

On October 2, 12 – 1 p.m., Virginia Main Street is offering a free webinar focused on encouraging business growth in your downtown and helping existing businesses keep their doors open.  

One of the of the primary responsibilities of a Main Street program is to boost the economic growth of the business district.  With the rise of online shopping and convenient apps, where do you put the attention and resources to make downtown the first choice for shopping and dining?  As competition increases to capture spending, it is critical that your program understand its competitive advantages and develop targeted strategies for a sustainable retail base in downtown.

Check out this free webinar to help your Main Street program move from identifying unique market opportunities to developing resources and tools that form the foundation for growing existing businesses and attraction new ones to your commercial district.

About the speaker:

Matt Wagner, Ph.D., Vice President of Revitalization Programs, National Main Street Center

Matt Wagner has more than 20 years of non-profit management experience in downtown development, entrepreneurship, and tech-based development.  At the National Main Street Center, Matt is leading the launch of the renewed and re-imagined Four Point Approach, as well as helping the Center reach new communities with this refreshed framework.  Overseeing the Field Services team, Matt also leads the Center’s efforts to expand technical service offerings, and offer preservation-based economic revitalization services directly to communities.

Register now for this event >>

 

Farmville Shopping - Courtesy of Virginia Tourism Corporation

Farmville Shopping – Courtesy of Virginia Tourism Corporation

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The Heart of the Revitalization Process: Community Engagement

Warrenton has earned more than 25 years of wisdom as a Virginia Main Street Designated Community. In 2017, their Main Street program celebrated a reboot, a new “booster club” and mantra:  Experience Old Town Warrenton.  To get there, the first thing the community leaders did was invite all stakeholders to be proactive participants in the downtown’s future.  The meeting was so well attended that Virginia and National Main Street staff, as well as town employees, were scrambling to accommodate the standing-room-only crowd. This effort launched a wave of community interest that rippled into volunteer commitments and a meaningful program direction.  The future is bright and the board is feeling it!

“The Main Street Approach situates community engagement at the heart of the revitalization process…it always reflects the input, wisdom, and perspective of local leaders, business owners, and residents.” – Main Street America’s Community Engagement for Main Street Transformation Guide

Warrenton used multiple platforms to reach a diverse audience including an online vision survey and a facilitated public meeting – but each community should look for the tools that will be most effective for reaching their stakeholders.  Don’t be afraid to be creative! Main Street America recently rolled out a new resource to strengthen your efforts, Community Engagement for Main Street Transformation.  It provides a practical framework and includes actionable tools to put to use in your own community.  It will help you:

  • Get to know your stakeholders and future partners;
  • Celebrate the different voices in your community;
  • Generate ideas for the best solutions to the greatest challenges; and
  • Celebrate your accomplishments!

Preempt STP Syndrome, the Same Ten People making all the decisions and doing all the work, and visit the  Main Street America’s Resources Center >>

 

Public Art: Making downtown a joyful, active, and social place

May 15-19, 2017 marked Art Week @StrongTowns and, while those days have come and gone,  public art catalyzes Main Street’s unique vitality throughout the year.

Old Town Winchester, host of the upcoming Virginia Main Street Downtown Intersections, creates an outdoor gallery experience through the Artscape program. An annual, juried art competition, Artscape  reproduces selected artwork on banners that hang throughout the downtown.  During the summer, young families are drawn to the downtown for a splash pad installation, which illuminates in the evening.

Public art can serve to make your downtown very memorable, motivating visitors to share their experience with others or surely to return. @StrongTowns author Marielle Brown emphasizes playful art to help visitors fall in love with your downtown:

We should look for opportunities to incorporate climbing, sitting, playing and general whimsy through public art, when appropriate. It may involve grappling with questions of liability and insurance at the municipal level, but the payoff will be more joyful, active and social places.

Whether you are planning a public art project, or not, you will find gale-force ideas to bring to your next Main Street committee brainstorm.

Check out more here >>>

 

Old Town Winchester Splash Pad and Public Restrooms

BrewDog, Gloucester Wants You!

Guest Blogger Jenny Crittenden, executive director of Gloucester Main Street Preservation Trust, started with Main Street in 2006.  Her leadership has inspired key partnerships and implementable growth strategies for Gloucester Village, including the creation of façade and interior improvement grant programs and an annual symphony concert that brings over 2,000 visitors to downtown. 

As we enter the holiday season and everyone is spreading cheer….here in Gloucester we’re thinking beer! 

Over the last few years, I’ve attended National Main Street Conferences and been fascinated with the concept of crowdfunding a project.  The nationally-utilized platform ties together a community in a way that a traditional approach to project funding does not.  We now have the crazy opportunity, through a national competition, to crowdfund a BrewDog brew pub – a whole new amenity to our rural community!  We are always thinking big and there’s nothing we aren’t willing to tackle; including competing on the level of cities such as Houston, San Diego, New York City, or Chicago.brewdogsocial

BrewDog is an irreverent Scottish craft brewer that loves American brew pubs and will be embracing these beacons of beery enlightenment by launching their very own in the United States.  They currently operate more than 46 BrewDog bars globally, from Tokyo to Barcelona, and now they are bringing the very first BrewDog venues stateside as part of the Equity for Punks USA campaign!

Why not Gloucester?  Exactly…why not?  Smaller communities can rally fast, build a grassroots effort, and get buy-in, not just financially, but that entire community-emotional-buy-in.  It’s what makes a small downtown so special.  We may not yet be on the leaderboard, a map that tracks the cities in the contest, but we have BrewDog’s attention.

BrewDog executives have seen our press release in the local newspapers and are watching our Facebook page, seeing that over 1,000 people are talking about the competition.  They even agreed to send a BrewDog representative and personal video message to Gloucester for our upcoming public meeting, for which we flew in beer from Scotland for tasting.  On site we will have laptops and tablets for on-the-spot investment.  We aim to take the leaderboard by storm!

If 500 people invest in BrewDog USA from GLOUCESTER, VIRGINIA, and our local partners, they will open a brew pub HERE!  Minimum investment is only $95.

Contribute and follow our progress >>

 

 

Building Entrepreneurial Economies (BEE) Grants Awarded

entrepreneur-ecosystemGovernor McAuliffe recently announced over $200,000 in Building Entrepreneurial Economies (BEE) grant awards for eight projects in the Commonwealth. The BEE grant program provides funding to local governments and nonprofit organizations for entrepreneurship programs aligned with local and regional economic development strategies, primarily in distressed communities and populations.

“Small business development is a vital component of the new Virginia economy,” said Governor McAuliffe. “The Building Entrepreneurial Economies grant awards will support our homegrown assets and create new opportunities for economic diversification. By supporting small business programs in communities across the Commonwealth, we are building a strong entrepreneurial environment that will ensure that Virginia continues to be the best place for individuals to start and grow their companies.”

BEE offers two types of grants: implementation and planning. The implementation grants are awards up to $40,000 for projects that expand coverage for small business support services or implement innovative ideas that have already been funded and field tested through the BEE planning grant program. Planning grants are awards of up to $15,000 to research, develop and plan for a potential project.

The projects that were awarded funding include the development of a one-stop information, training and work space for entrepreneurs, an accelerator program and youth entrepreneurship programs. Planning grants were awarded for regional market analysis, the creation of an infrastructure network for entrepreneurs, and the development of a co-working space.

View the governor’s press release: http://governor.virginia.gov/newsroom/newsarticle?articleId=18332

Funding for FY 2018 Building Entrepreneurial Economies (BEE) grants will open on January 1, 2017, and applications will be due on March 1, 2017. Click here for more information on the BEE program.

Innovative Models for Main Street Businesses

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Airstream Beauty Boutique, Harrisonburg, VA

In August of 2016 a local beauty boutique opened in Harrisonburg’s Main Street district in an unusual and fantastic location, a 1975 Airstream Land Yacht.  Airstream Beauty Boutique owner Irina Dovganetskiy needed a small space that would allow her to test the market and grow her business – handmade beauty products using natural and toxic-free ingredients.  She wished to belong to a community of small businesses on Main Street but, without an available downtown storefront, Irina had to dream up a new way of doing business.

Clever entrepreneurs have an opportunity to think outside the box and inside a truck, trailer, or any space with a critical mass of customers and a growing market.  Recently on the Orton Family Foundation’s Cornerstones blog, rural economy expert Becky McCray shared six ways for small businesses to consider doing business in small towns:

  1. Pop-ups – temporary businesses that may last from just one day to several months.
  2. Trucks and trailers – not just for food businesses any longer, service and retail businesses are catching on.
  3. Business-in-a-business – sharing space with several different businesses under one roof.
  4. Tiny business villages – extra-small businesses in tiny buildings located together as a temporary village in an empty lot or green space.
  5. Rural-sourcing – an online marketplace offers business owners to live in rural communities, but reach a global market.
  6. Omni-local – local bricks-and-mortar shops can use e-commerce to take orders online and on-the-go mobile sites, and even monthly subscription boxes.

Could a mobile business set up shop in your downtown district without delays?  What trends can your Main Street program embrace now to nurture a thriving market place?

The Bright Buzz: Kindling entrepreneur-focused transformation in Winchester

Many communities have decided that supporting local entrepreneurs is key to a thriving Main Street and one Virginia initiative is receiving national attention!

The National Main Street Center’s Main Street Story of the Week takes a look at how a local property owner created an innovative community space for entrepreneurs and entertainment to thrive.  Jennifer Bell, Winchester’s Downtown Manager, highlights the Bright Center, a 38,000 square-foot mixed-use development housing offices for 20 businesses and organizations, the Bright Buzz for entrepreneurs, and the Bright Box for entertainment.  This entrepreneur-focused downtown project kindles a movement of dramatic transformation within Old Town Winchester.

Read more >>

 

MS_Bright-Buzz

The Bright Center, Winchester, Virginia