Frazier Associates Recognized for Design Achievement

“Downtowns are being reborn through the Main Street Approach.”                   – Kathy Frazier

Behind those encouraging words are years of wisdom and committed service to small towns across Virginia, something worthy of recognition.  Accordingly, Frazier Associates was recently recognized for their distinguished architecture and community leadership with AIA Virginia’s highest honor, the T. David Fitz-Gibbon Virginia Architecture Firm Award.  Congratulations!

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From Left: Virginia AIA President William T. Brown, Principals Kathy and Bill Frazier, Virginia AIA Executive Vice President R. Corey Clayborne, and the Frazier Associates staff Deneen Brannock, Annie Mathot, Carter Green, Susan Lancaster, and Thomas Clayton.

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The District Digest Vol. 2 – Downtown Ideas to Put to Work

While you were busy making a difference in your home town, you might have missed these thought-provoking posts:

  1. Holiday Customer Service: 7 Tips Retailers Should Not Ignore – Retail Minded
  2. Craft Beer’s Big Impact on Small Towns and Forgotten Neighborhoods – Curbed
  3. 6 Urban Projects Built Thanks to Online Civic Engagement – CitizenLab
  4. How to Encourage Entrepreneurship in Your Town – Strong Towns
  5. Millennials Prefer Revitalized Historic Areas Not Malls – Modern Cities

Abingdon, Virginia

 

Start With “Why”: Creating Purpose-driven Special Events

On October 24, 26 and November 8 in St. Paul, Franklin, and Ashland, the fall edition of the Regional Rev Up workshops will equip your Main Street program with the tools you need to develop events that add up to meaningful change.

When taking on a special event or festival, what guides your allocation of limited financial and human resources?  Is that resource allocation strategic?

Simply put, why does your event exist?  Your goal is an authentic Main Street with a vibrant downtown business environment, and special events can support this mission; however, not all events are created equal.  Given the investment of time, energy, and resources it is essential that you take the time to reflect and evaluate the investment and the event. Why is this the event to impact your Main Street for the better?

Join us for a half-day workshop that will be educational, inspiring, and entertaining! Collaborate with community revitalization leaders, network with peers and explore ideas in the interactive sessions.  Learn:

  • To think strategically about events, before, during and after;
  • How to evaluate events for strategic improvement, deletion or handing off to a partner organization; and
  • Successful event ideas that connect to your organizational priorities or Transformation Strategies.

Registration is free. Lunch will cost $15 and is only payable by cash on site at the event.  Registration for each Rev-Up session closes one week prior to the event, so register now to reserve your spot!

 

Train Day – Ashland Main Street Association

“Booster Rockets” For Downtown Revitalization Momentum

After decades of market preference for suburban development, Main Street and downtowns are hot again! Back in the market, they are once again desirable targets for investment, business startups, expansion, the creative economy, housing, and tourism. So, how do we sustain that momentum, take advantage of the attention, and keep the revitalization progress moving forward?  Our fellow downtown advocates @StrongTowns say communities must keep taking it to the next level without hesitation.

“I like to think of the early, “fun” stages of [revitalization] as the booster rockets on the old space shuttles…they’re necessary to get the things that really matter off the ground and into the atmosphere.  After they do their job, it’s all about making sure you blend that momentum with careful, strategic planning and experience to complete the mission.”

The Cork’s Been Popped…What’s Next For Your City? @StrongTowns

Virginia’s Award Winning Destination Tourism

Governor McAuliffe recently announced that the Virginia Tourism Corporation (VTC) received a national tourism industry award for its work promoting the Virginia Oyster Trail, a new initiative connecting travelers with Virginia’s oyster farms, raw bars, wineries, restaurants, artisans, and downtowns like Urbanna, Cape Charles, and Chincoteague.

VTC was recognized with the prestigious National Council of State Tourism Directors Mercury Award during the U.S. Travel Association’s annual Education Seminar for Tourism Organizations conference. Winning programs serve as models to foster imagination and innovation in the development of future destination programs.

“I am proud of the coalition of partners, both public and private, that are making a difference as we build the new Virginia economy. This award demonstrates that when our state agencies work together, we can make a major impact on the future of our great Commonwealth,” said Governor McAuliffe.

Since its official launch last November, the Virginia Oyster Trail has received significant praise from consumers and has piqued the interest of travelers seeking a unique culinary travel experience. This year, VTC saw a 31 percent increase in visitation to oyster-related content on its website, www.Virginia.org.  Virginia oysters continue to be a major driver for tourism, an industry that is an instant revenue generator for the Commonwealth. Last year, visitors to Virginia spent $23 billion, which supported 222,000 jobs and contributed $1.6 billion in state and local taxes to the Commonwealth.

The Virginia Tourism Corporation partnered with the Virginia Department of Agriculture and Consumer Services, Virginia Department of Housing and Community Development, Shellfish Growers of Virginia, Virginia Seafood Council, Virginia Marine Products Board, and Artisans Center of Virginia, in addition to local tourism offices and planning district commissions, to make the Virginia Oyster Trail project a reality.

To learn more about Virginia oysters and the Oyster Trail, click here.

Downtown Cape Charles, Virginia

Downtown Cape Charles, Virginia

Berryville Main Street Celebrates 25 Years

Guest blogger Sue Ross, Executive Director of Berryville Main Street, has 10 years of Main Street experience and recently returned to Berryville to lead a refreshed program, creating new partnerships and an enhanced marketplace. 

Berryville Main Street turned 25! We celebrated with bluegrass, local food, and friends in a restored downtown dairy barn.  Started in 1992, Berryville Main Street successfully sought Virginia Main Street community designation and National Main Street Accreditation to encourage the growth and revitalization of their small town.

As one of the oldest continuously designated Main Street communities in Virginia, Berryville has seen numerous building improvements, new businesses, job creation, and retail promotions resulting in a revitalized downtown. Successful partnerships include Town and County, community leaders, businesses, area schools and nonprofits.  In 2016, Berryville Main Street was recognized with a Virginia Main Street Milestone Award celebrating more than $30 million in private investment.

Berryville Main Street 25th Anniversary Celebration at the Barns of Rose Hill, February 28, 2017

Berryville Main Street 25th
Anniversary Celebration at the Barns of Rose Hill, February 28, 2017

In these 25 years, many memories have been created with events like Barn and Blue Moon Dances, Monthly and Holiday Craft Markets, Arbor Day clean-ups, Volunteer Brick Awards, and entrepreneurial ventures like the Fire House Gallery.  Berryville Main Street also spearheaded the restoration of the Barns of Rose Hill as a cultural center and visitor center.  Much of this would not have happened without the unfailing volunteer commitment of Susi Bailey, who was recognized for her service to downtown with a handcrafted garden bench from Smallwood Woodworking.

Berryville Main Street has certainly seen the ebb and flow of volunteers, board members, government officials and businesses over the years, but the vision remains constant:  Keep Berryville a vibrant, vital, unique, attractive, and family friendly place to shop, enjoy and live.

Thank you to everyone who has been a champion for downtown and supported Berryville Main Street!

Tell a Compelling Story to Raise Awareness and Revenue

Is your nonprofit telling a compelling story?

The mission of Main Street is to enhance the economic prosperity and cultural vitality of historic downtown districts. To succeed, organization’s must be able to demonstrate real change on the ground with visible improvements AND specific metrics of success. To do this, use positive statistics such as jobs added, new businesses open, reduced storefront vacancies, and, an important one for local revenues, increase in property values.

Main Street Lexington has a great story to tell and the media is taking notice, spreading the word that downtown is “alive and thriving”.

“About 18 months ago, we had 14 or 15 [vacancies],” says Stephanie Wilkinson, Executive Director of Main Street Lexington. “Right now, we have about 2 or 4, depending on how you count.”

170106-lexington-get-downtown-2016

Lexington “Get Downtown” 2016 Event

At a recent training in Lexington, the Virginia Main Street program managers discussed The Storytelling Nonprofit: A Practical Guide to Telling Stories That Raise Money and Awareness by Vanessa Chase Lockshin. Telling a story that can point to specifics will raise awareness, boost program credibility, and inspire advocates and funders to take on the role of hero.  However, finding the balance between reporting quantitative statistics and the qualitative community experience can be a challenge.

Lockshin says, “By telling stories, we can connect donors to the emotional experiences associated with the issues our organizations are trying to solve, and emotions are the gateway to deep, meaningful relationships with donors.”

The book is chock full of practical tips for identifying and inspiring your target audience. “Know your audience” is one of the leading tips for a compelling story.

Lockshin helped write a brief storytelling guide for Network for Good.  Check out this resource to get started >>