VMS Regional Rev Ups Coming Soon!

Join your nearby Virginia Main Street partners for the next Regional Rev Ups, coming April 17 to Warrenton, April 18 to Marion, and April 19 to South Boston. Our topic for this Rev Up will be Opportunity Analysis: Economic Vitality.

Data is typically the driver in most opportunity analysis.  However, we often underestimate the importance of examining the current state of downtown through the lens of existing business niches, non-traditional traffic generators and underutilized spaces.

With an eye toward being a keen observer, this workshop will walk participants through an opportunity analysis process by focusing on market data understanding and a walk-through of the host Rev Up commercial district.  Particular focus will be those opportunities that align with your transformation strategies and goals and target specific economic vitality-driven projects.

Join us for this half-day workshop that will be educational, inspiring and entertaining! Matt Wagner from the National Main Street Center will lead the discussion and tour. Matt serves as Vice President of Revitalization Programs at the NMSC. In this role, he is responsible for driving the Center’s field service initiatives, including the development and delivery of technical services for downtown and commercial corridor programs across the U.S.

Registration is free. Lunch will cost $15 and is only payable by cash on site at the event. Registration for each Rev Up session closes one week prior to the event, so click here to register now to reserve your spot!

NOTE: There will be a walking tour as part of this workshop, so please wear comfortable shoes.

Thank you to our Regional Rev Up partner!

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Webinar – Buy Local First: Driving Customers to Main Street for a Resilient Economy

On March 8, 12 – 1 p.m., Virginia Main Street is offering a free webinar focused on how to promote buying local and practical ways to build a resilient economy in your community.  

Local isn’t just a place on a map. It’s people: your neighbors and their families, their businesses, farms, nonprofits, events, and recreational venues. Local is a community and all of the opportunities we create together and challenges we work to overcome. Local First has a passion for people living and working together in sustainable community.

That’s Local First’s mission, a western Michigan advocacy organization, leader of a fast-growing movement, and the root of this webinar’s message.  By choosing local and independent businesses for your services, shopping, dining, and other needs, you not only enjoy a more distinctive and personal experience, you’re strengthening your local economy.

About the speaker:
Elissa Hillary, President, Local First, Grand Rapids, MI

Elissa Hillary is committed to building sustainable local economies that put people first.  As the President of Local First since 2007, she has brought together nearly 1,000 businesses in West Michigan to collaborate in building a vibrant community that encourages sustainable business and social enterprise development.  As a consultant and speaker, she magnifies that impact in communities around the world. Elissa is a founding Business Alliance for Local Living Economies (BALLE) Fellow, the 2014 BCorp Measure What Matters Champion, and a BCorp Ambassador.

Register now for this event >>

BEE Innovation Day 2017

The Virginia Department of Housing and Community Development (DHCD) will be holding a Building Entrepreneurial Economies (BEE) Innovation Day on Wednesday, December 6, in Charlottesville, VA. Community leaders and small business enthusiasts will discuss innovative ideas in entrepreneurship development, as well as offer inspiration and education to plan for and create a vibrant entrepreneurial ecosystem in their communities.

Our panel of experts and educational topics include:

  • Trends in Entrepreneurship – Mike Lenox, The Darden School, UVA
  • Building Partnerships for an Entrepreneurial Ecosystem – Annette Patterson, The Advancement Foundation
  • Thinking Entrepreneurially both Internally and Externally – Martin Kaszubowski, The Center for Enterprise Innovation, ODU
  • Resources for Entrepreneurs – David Touve, i.Lab at UVA
  • The Gig Economy: The Next Generation of Work – Larkin Garbee, 804RVA

Attendees will have the opportunity to discuss various aspects of DHCD’s Building Entrepreneurial Economies (BEE) and Community Business Launch (CBL) programs with some our past grantees, and to tour the i.Lab facility at UVA.

Register here for the event.

The District Digest Vol. 2 – Downtown Ideas to Put to Work

While you were busy making a difference in your home town, you might have missed these thought-provoking posts:

  1. Holiday Customer Service: 7 Tips Retailers Should Not Ignore – Retail Minded
  2. Craft Beer’s Big Impact on Small Towns and Forgotten Neighborhoods – Curbed
  3. 6 Urban Projects Built Thanks to Online Civic Engagement – CitizenLab
  4. How to Encourage Entrepreneurship in Your Town – Strong Towns
  5. Millennials Prefer Revitalized Historic Areas Not Malls – Modern Cities

Abingdon, Virginia

 

Downtown Lynchburg: Where the Makers Are

The Downtown Lynchburg Association (DLA) knows how to lift up their community. Right now they’re raising awareness of the hardworking entrepreneurs who, with their own hands, are making downtown the destination for local shopping.  Our guest blogger, DLA Executive Director Ashley Kershner, gives us the goods.   

As part of our overall marketing strategy this year, Downtown Lynchburg Association wanted a campaign that would do three things: feature the fabulous businesses that make our downtown unique, position downtown as the local choice for shopping, and most importantly, attract new visitors. With a multi-year downtown construction project looming, we knew that a strong marketing effort would be needed to get our businesses through the holiday season.

The concept of “makers” is a world-wide movement – artisan crafters, handmade goods, chefs sourcing from local ingredients, and makerspaces.  We set out to develop a concept that would align Downtown Lynchburg with the movement, and that would promote it as a place to where quality, originality, and art are valued.

“Where the Makers Are,” is a series of six videos featuring diverse downtown businesses – a skate shop that makes gifts from recycled boards; a pottery shop with handmade items; a bakery that starts baking at 4am; an 85-year old jewelry shop; a specialty chocolatier; and a children’s museum that creates its own exhibits. In each of these videos, we see close-up footage of these makers creating. We hear them talk about why they do what they do, and equally important, why they choose to do it in Downtown Lynchburg.

We have only released two videos thus far, but the response has been overwhelming. The first video alone was viewed over 34,000 times, and we received almost 2,000 video reactions, every single one of them positive. With negativity reigning in social media, this campaign has proven that people are looking for a way to express pride in their community.

With four more videos to go, we look forward to the potential impact this campaign will have on Downtown Lynchburg this year and into the future.

View the “Where the Makers Are campaign here >>>

VMS Commercial District Affiliate Grants Now Available!

Virginia Main Street has opened the application process for our first ever Commercial District Affiliate Grants! Affiliate Grants are designed to assist organizations and communities in achieving their downtown revitalization goals and be used for projects or planning purposes.

The maximum grant amount is $7,000 and can be used for…

  • non-profit organizational development;
  • vision/mission development;
  • work plan and budget development;
  • market studies;
  • downtown organization website development;
  • design projects;
  • entrepreneur support projects;
  • wayfinding system development;
  • economic vitality projects; or
  • other consultant services that will contribute to the historic downtown and for which other funds are not available.

Affiliate grants are available to registered DHCD Commercial District Affiliates and Virginia Downtowns. DHCD invites projects that hold the potential for positive impact on the downtown neighborhood’s long-term goals.

Applications for Affiliate Grants will be due on December 1, 2017, and the projects associated with the applications should be completed in our CAMS system by June 1, 2018. Our grant manual is available here!

Virginia’s Craft Beer Scene is Booming

Governor Terry McAuliffe recently announced that Virginia is now home to 206 licensed breweries, a 468% growth since 2012, when the tasting room bill, SB604, passed the General Assembly. A newly released economic impact study shows that Virginia’s booming beer industry contributes more than $9.34 billion annually to Virginia’s economy.

“In addition to the direct economic impacts of manufacturing, the industry generates increased tourism-related revenues, provides new production and sales opportunities for our agricultural producers, and enhances community revitalization and development efforts in both rural and urban areas of the Commonwealth”, said Secretary of Commerce and Trade Todd Haymore.

This success story is close to home on Virginia’s Main Streets. One of the latest brewery additions is Sugar Hill Brewing Company in St. Paul, opened fall 2016.  The brewery added a much needed restaurant that is now a local favorite, a tourist destination, and a big economic boost to the small town. It complements the economic development strategy as an ecological and commercial hub – connecting downtown to hiking trails, off-road recreation, and summertime tube floats and kayaking on the Clinch River.

A frothy wave is crashing into our Main Street communities; one that is having a favorable impact on local opportunity, character, and spirits.  Check out more Virginia craft brewery offerings here >>