“Booster Rockets” For Downtown Revitalization Momentum

After decades of market preference for suburban development, Main Street and downtowns are hot again! Back in the market, they are once again desirable targets for investment, business startups, expansion, the creative economy, housing, and tourism. So, how do we sustain that momentum, take advantage of the attention, and keep the revitalization progress moving forward?  Our fellow downtown advocates @StrongTowns say communities must keep taking it to the next level without hesitation.

“I like to think of the early, “fun” stages of [revitalization] as the booster rockets on the old space shuttles…they’re necessary to get the things that really matter off the ground and into the atmosphere.  After they do their job, it’s all about making sure you blend that momentum with careful, strategic planning and experience to complete the mission.”

The Cork’s Been Popped…What’s Next For Your City? @StrongTowns

Virginia’s Award Winning Destination Tourism

Governor McAuliffe recently announced that the Virginia Tourism Corporation (VTC) received a national tourism industry award for its work promoting the Virginia Oyster Trail, a new initiative connecting travelers with Virginia’s oyster farms, raw bars, wineries, restaurants, artisans, and downtowns like Urbanna, Cape Charles, and Chincoteague.

VTC was recognized with the prestigious National Council of State Tourism Directors Mercury Award during the U.S. Travel Association’s annual Education Seminar for Tourism Organizations conference. Winning programs serve as models to foster imagination and innovation in the development of future destination programs.

“I am proud of the coalition of partners, both public and private, that are making a difference as we build the new Virginia economy. This award demonstrates that when our state agencies work together, we can make a major impact on the future of our great Commonwealth,” said Governor McAuliffe.

Since its official launch last November, the Virginia Oyster Trail has received significant praise from consumers and has piqued the interest of travelers seeking a unique culinary travel experience. This year, VTC saw a 31 percent increase in visitation to oyster-related content on its website, www.Virginia.org.  Virginia oysters continue to be a major driver for tourism, an industry that is an instant revenue generator for the Commonwealth. Last year, visitors to Virginia spent $23 billion, which supported 222,000 jobs and contributed $1.6 billion in state and local taxes to the Commonwealth.

The Virginia Tourism Corporation partnered with the Virginia Department of Agriculture and Consumer Services, Virginia Department of Housing and Community Development, Shellfish Growers of Virginia, Virginia Seafood Council, Virginia Marine Products Board, and Artisans Center of Virginia, in addition to local tourism offices and planning district commissions, to make the Virginia Oyster Trail project a reality.

To learn more about Virginia oysters and the Oyster Trail, click here.

Downtown Cape Charles, Virginia

Downtown Cape Charles, Virginia

Berryville Main Street Celebrates 25 Years

Guest blogger Sue Ross, Executive Director of Berryville Main Street, has 10 years of Main Street experience and recently returned to Berryville to lead a refreshed program, creating new partnerships and an enhanced marketplace. 

Berryville Main Street turned 25! We celebrated with bluegrass, local food, and friends in a restored downtown dairy barn.  Started in 1992, Berryville Main Street successfully sought Virginia Main Street community designation and National Main Street Accreditation to encourage the growth and revitalization of their small town.

As one of the oldest continuously designated Main Street communities in Virginia, Berryville has seen numerous building improvements, new businesses, job creation, and retail promotions resulting in a revitalized downtown. Successful partnerships include Town and County, community leaders, businesses, area schools and nonprofits.  In 2016, Berryville Main Street was recognized with a Virginia Main Street Milestone Award celebrating more than $30 million in private investment.

Berryville Main Street 25th Anniversary Celebration at the Barns of Rose Hill, February 28, 2017

Berryville Main Street 25th
Anniversary Celebration at the Barns of Rose Hill, February 28, 2017

In these 25 years, many memories have been created with events like Barn and Blue Moon Dances, Monthly and Holiday Craft Markets, Arbor Day clean-ups, Volunteer Brick Awards, and entrepreneurial ventures like the Fire House Gallery.  Berryville Main Street also spearheaded the restoration of the Barns of Rose Hill as a cultural center and visitor center.  Much of this would not have happened without the unfailing volunteer commitment of Susi Bailey, who was recognized for her service to downtown with a handcrafted garden bench from Smallwood Woodworking.

Berryville Main Street has certainly seen the ebb and flow of volunteers, board members, government officials and businesses over the years, but the vision remains constant:  Keep Berryville a vibrant, vital, unique, attractive, and family friendly place to shop, enjoy and live.

Thank you to everyone who has been a champion for downtown and supported Berryville Main Street!

Main Street and Wine; a Great Pairing

Virginia’s thriving wine industry is boosting the state’s economy and local Main Street districts alike with a total impact of approximately $1.37 billion annually, according to a newly released economic impact study. This figure is an increase of 82 percent from the last study conducted in 2010.

“…one of our top agriculture goals was to make Virginia the preeminent East Coast destination for wine and winery tourism, and I am pleased our efforts are helping make this a reality,” said Governor McAuliffe. “This new study shows that this growth is being driven by small wineries, which demonstrates that the increased rural economic development is truly beneficial to local communities.”

The report showed that from 2010 and 2015, the number of wineries increased 35 percent, from 193 to 261. The number of full-time equivalent jobs at wineries and vineyards saw a 73 percent increase, from 4,753 to 8,218. Wages from jobs at wineries and vineyards increased 87 percent during the same time period as well, from $156 million, to $291 million.

Tourism to Virginia wineries also showed impressive growth. The number of people visiting wineries grew by 39 percent, from 1.6 million visitors in 2010 to 2.25 million visitors in 2015. At the same time, wine-related tourism expenditures grew dramatically from $131 million to $188 million, a significant 43 percent increase.

Culpeper’s Hoptober Fest 2016

Wine and Virginia’s downtowns make a great pairing.  Culpeper Renaissance Inc. expanded their wildly successful craft beverage festival to twice a year and the downtown features several shops that sell local craft beverages, Culpeper Cheese Company and Vinosity.  In Staunton eonophiles can visit Yelping Dog for a their wine fix, and don’t miss Saturday tastings at Vintages by the Dan in Danville. However it is done, Main Street recognizes the local economic impacts of partnering with regional craft beverage producers.

Check out the full 2015 Economic Impact Study of Wine and Wine Grapes on the Commonwealth of Virginia and don’t forget to visit the Virginia Wine Marketing Office for more information on the industry statewide.

Main Street Insurance Program Announced

program-by-the-numbersRecently, Main Street managers have been asking about options for the insurance required for their organizations. Although we don’t endorse any program, we wanted to make you aware that the National Main Street Center, together with National Trust Insurance Services (NTIS), has announced the Main Street Insurance Program. For every insurance package a Main Street program secures through NTIS, NTIS will in turn provide financial support to the Main Street America movement nationally.

National Trust Insurance Services is the for-profit subsidiary of the National Trust for Historic Preservation and, thus, the “sister” organization to the National Main Street Center. NTIS was created in 2003 to address the growing issues and concerns regarding proper insurance coverage for historic properties as well as the organizations that work to maintain them. They have extensive experience insuring individual historic properties, small businesses, and preservation organizations.

NTIS currently works with 300+ Main Streets, offering comprehensive insurance products, including General Liability, Blanket Event Liability, Directors & Officers Liability, and Volunteer Liability, just to name a few. In addition, NTIS offers  General Risk Management and Contractual Risk Transfer guidance to their clients.

NTIS will be hosting a webinar through the National Main Street Center on Risk Management & Main Street on Wednesday, February 15. They will be able to answer any questions about the program, quote process, and how to protect yourself and your organization from the common risks that threaten Main Street organizations.

If you are interested in learning more about the packages NTIS offers and the process to obtain a quote, please visit the NTIS website, or contact their Main Street representative, Shannon O’Hare, at 443-529-0396 or sohare@mdpins.com.

Local Incentives Drive Community Development

160914-manassas-ribbon-cutting

Manassas Ribbon Cutting

One of the most important ways that a municipality can support it’s small business community is through targeted financial incentives. A recent Potomac Local article touted the expansion of the city of Manassas’ business incentive programs, including Façade Improvement Grants and Landscape Improvement Grants. These incentives will assist with the exterior renovations and landscaping of existing commercial or industrial properties.  The new initiatives are designed to encourage business owners to reinvest in properties throughout the City and serve as a redevelopment tool intended to bring new life to older structures.  Each pilot program has been allocated $50,000 and property owners must agree to invest $2 for every $1 the City invests.

Incentives like these are used alone or as part of a package to retain and attract business to a Main Street district or generally catalyze projects.  They are often in the form of a grant or a zero- to low-interest loan to promote improvements and appropriate design.  Seed funding sources can come from Tax Increment Financing (TIF), bank partnerships, Community Development Block Grants (CDBG), municipal/county targeted funds, or private loans and grants.  Incentives can mean the difference between vacant storefronts and a vibrant downtown neighborhood.

Congratulations to Manassas!

Learn more >>

 

Can “Open Late” increase “Shop Local?”

ClosedSignIt’s an old problem and a pervasive one. In Main Street districts nationwide, small business owner’s are reluctant to be open late or on the weekends. As a consequence those who work 9-5 jobs outside of the district are unable to shop local. A recent Wyoming Business Report article takes a look at how Main Street businesses’ hours of operation could be a catalyst for shifting economic progress.

Store hours come up in conversations with Main Street advocates across the state and nationwide.  It’s a discussion topic that often ends with a collective sigh.  It’s a challenge to convince independent business owners to change, let alone an entire consumer group.

Writer Joel Funk highlights solutions from several Wyoming downtown professionals and the National Main Street Center’s Matt Wagner.  Business owners need people downtown to make it worth their while to stay open and, equally true, shoppers need businesses to be open to make it worth their while to come downtown.  A successful shift of store hours is reliant upon a relationship between the owner and consumer, encouraged by the local Main Street program’s market awareness and perseverance.

70% of all consumer spending (both locals and visitors) takes place after 6 p.m.  Tourism specialist Roger Brooks suggests starting the shift by working with businesses to stay open on Friday and Saturday until 7 p.m. the first year, then add additional days as merchant confidence and consumer habits change.

Be that catalyst to shift economic progress.  Start the conversation!