Frazier Associates Recognized for Design Achievement

“Downtowns are being reborn through the Main Street Approach.”                   – Kathy Frazier

Behind those encouraging words are years of wisdom and committed service to small towns across Virginia, something worthy of recognition.  Accordingly, Frazier Associates was recently recognized for their distinguished architecture and community leadership with AIA Virginia’s highest honor, the T. David Fitz-Gibbon Virginia Architecture Firm Award.  Congratulations!

Read more >>>

From Left: Virginia AIA President William T. Brown, Principals Kathy and Bill Frazier, Virginia AIA Executive Vice President R. Corey Clayborne, and the Frazier Associates staff Deneen Brannock, Annie Mathot, Carter Green, Susan Lancaster, and Thomas Clayton.

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An Evening on the Bridge: Luray’s Hometown Fundraiser

Our guest blogger is Luray Downtown Initiative (LDI) Executive Director Meredith Dees.  She is a Luray native and recently returned after a career experience in Denver, CO overseeing regional retail operations for a yoga brand. 

Any Main Street manager will tell you that as soon as they hear the words “road construction” or “street closures” they become uneasy. We have a large project that has loomed over downtown Luray for some time. The days are finally numbered when we will replace our distressed 70 year-old bridge (c. 1934) connecting East and West Main Street. The local economy is heavily impacted by tourism, so our small downtown needs to capitalize on every single car full of visitors and leave them with an uplifting, memorable experience.

How do we bring positive energy to the reality that we are closing down the streets for several months and host a successful, charitable fundraiser and bridge-honoring celebration all in one night?  The Evening on the Bridge idea was born.

This event was a cross between a farm-to-table soiree and a family-style community gathering. Two hundred tickets were sold out at $75 each; no small feat in a town this size (population 5,000). We hoped for 10 sponsors and ended up with 17, several had never sponsored us before and many from community members that just wanted to show support!

We seated 200 locals down the center of the 123 foot-long bridge. Luray-based caterers and bakeries provided dinner and desserts and all of the drinks were also local, including wine and beer, as well as a signature “1934” cocktail crafted by our own distillery. Big band music played in the background and lights were strung overhead to create the perfect setting.

We highlighted the new design and paid homage to the historic bridge with speakers and pictures. There was a live auction, including a donated original art piece of the bridge by a local artist that took top dollar. Overall, we raised more than $15,000 (net revenue!) for Main Street and proceeds will fund newly branded light pole banners.

The only question I have received since the event, “when can we do it again?” And I cannot wait!

See a video of the event here >>>

An Evening on the Bridge, Luray Downtown Initiative, November 5, 2017

 

 

The District Digest Vol. 2 – Downtown Ideas to Put to Work

While you were busy making a difference in your home town, you might have missed these thought-provoking posts:

  1. Holiday Customer Service: 7 Tips Retailers Should Not Ignore – Retail Minded
  2. Craft Beer’s Big Impact on Small Towns and Forgotten Neighborhoods – Curbed
  3. 6 Urban Projects Built Thanks to Online Civic Engagement – CitizenLab
  4. How to Encourage Entrepreneurship in Your Town – Strong Towns
  5. Millennials Prefer Revitalized Historic Areas Not Malls – Modern Cities

Abingdon, Virginia

 

Downtown Lynchburg: Where the Makers Are

The Downtown Lynchburg Association (DLA) knows how to lift up their community. Right now they’re raising awareness of the hardworking entrepreneurs who, with their own hands, are making downtown the destination for local shopping.  Our guest blogger, DLA Executive Director Ashley Kershner, gives us the goods.   

As part of our overall marketing strategy this year, Downtown Lynchburg Association wanted a campaign that would do three things: feature the fabulous businesses that make our downtown unique, position downtown as the local choice for shopping, and most importantly, attract new visitors. With a multi-year downtown construction project looming, we knew that a strong marketing effort would be needed to get our businesses through the holiday season.

The concept of “makers” is a world-wide movement – artisan crafters, handmade goods, chefs sourcing from local ingredients, and makerspaces.  We set out to develop a concept that would align Downtown Lynchburg with the movement, and that would promote it as a place to where quality, originality, and art are valued.

“Where the Makers Are,” is a series of six videos featuring diverse downtown businesses – a skate shop that makes gifts from recycled boards; a pottery shop with handmade items; a bakery that starts baking at 4am; an 85-year old jewelry shop; a specialty chocolatier; and a children’s museum that creates its own exhibits. In each of these videos, we see close-up footage of these makers creating. We hear them talk about why they do what they do, and equally important, why they choose to do it in Downtown Lynchburg.

We have only released two videos thus far, but the response has been overwhelming. The first video alone was viewed over 34,000 times, and we received almost 2,000 video reactions, every single one of them positive. With negativity reigning in social media, this campaign has proven that people are looking for a way to express pride in their community.

With four more videos to go, we look forward to the potential impact this campaign will have on Downtown Lynchburg this year and into the future.

View the “Where the Makers Are campaign here >>>

The Destination Express: Enhancing the Visitor Experience with History

The Ashland Main Street Association and its local partners are dedicated to making downtown an amazing destination.  How?  By embracing their transportation history they are improving the visitor experience and creating memorable central gathering spaces. Executive Director Tom Wulf is our guest blogger with the details.    

Earlier in 2017, mural artist Ed Trask and his team finished a masterpiece on the side of the Caboose Wine & Cheese shop in downtown Ashland–a 250 foot long rendering of a locomotive that traveled Ashland’s tracks 50 years ago. The mural honors the late Art McKinney, former owner of the building and great steward of his historic properties, depicted at the train’s helm as the engineer. I captured the entire mural using a video drone.

The mural is one of several exhibits for the proposed Mid-Atlantic Railroad Park. The park will also include the installation of train-related artifacts as public art exhibits along the key corridor into downtown, England Street. This initiative will not only encourage walking tours along England Street, it will also strengthen Ashland’s brand as a railroad town.

The concept aligns with one of Ashland Main Street’s key strategic priorities, extend the Railroad Avenue [Ashland’s “Main Street”] experience to the England Street corridor.  A railroad park will spread the pedestrian-friendly feel of Railroad Avenue throughout the district and increase foot traffic to England Street restaurants and retailers.

The Ashland Main Street Association will host the upcoming Virginia Main Street Regional Rev-Up, Start with “Why”: Creating Purpose-driven Special Events, November 8, 10 AM – 2 PM.  Register today and experience Ashland up close!

Practical, Low-cost Ideas to Make Your Downtown A Destination

What can your Main Street program do to make downtown more of a destination for locals and visitors?

Would a punch list of key actions be helpful?  With today’s market, Main Street communities are happily positioned for a resurgence.  As a Main Street advocate, having a plan to ride that wave and make your downtown the best and brightest means nailing down the best strategy and the right activities. This can feel a little like trying to catch paper money in a cash booth.

There is no silver bullet, but there are lots of resources and experts that complement the Main Street Approach. Author Roger Brooks is one of them.  For more than 30 years Roger has helped transform ordinary places into extraordinary destinations. Currently, Roger is promoting a free series of webinars that focus on why downtowns are popular and more important than ever. He showcases low-cost activities that downtown advocates are doing to create vibrant, successful destinations for both locals AND visitors.

The recording of the first of the series is only available until July 28.  You can catch the rest of the series @RogerBrooksInternational.

Virginia’s Craft Beer Scene is Booming

Governor Terry McAuliffe recently announced that Virginia is now home to 206 licensed breweries, a 468% growth since 2012, when the tasting room bill, SB604, passed the General Assembly. A newly released economic impact study shows that Virginia’s booming beer industry contributes more than $9.34 billion annually to Virginia’s economy.

“In addition to the direct economic impacts of manufacturing, the industry generates increased tourism-related revenues, provides new production and sales opportunities for our agricultural producers, and enhances community revitalization and development efforts in both rural and urban areas of the Commonwealth”, said Secretary of Commerce and Trade Todd Haymore.

This success story is close to home on Virginia’s Main Streets. One of the latest brewery additions is Sugar Hill Brewing Company in St. Paul, opened fall 2016.  The brewery added a much needed restaurant that is now a local favorite, a tourist destination, and a big economic boost to the small town. It complements the economic development strategy as an ecological and commercial hub – connecting downtown to hiking trails, off-road recreation, and summertime tube floats and kayaking on the Clinch River.

A frothy wave is crashing into our Main Street communities; one that is having a favorable impact on local opportunity, character, and spirits.  Check out more Virginia craft brewery offerings here >>