We’re unveiling more info for Downtown Intersections 2017!


More to come!


 

Downtown Intersections – Winchester – July 10-12, 2017

 

Tell a Compelling Story to Raise Awareness and Revenue

Is your nonprofit telling a compelling story?

The mission of Main Street is to enhance the economic prosperity and cultural vitality of historic downtown districts. To succeed, organization’s must be able to demonstrate real change on the ground with visible improvements AND specific metrics of success. To do this, use positive statistics such as jobs added, new businesses open, reduced storefront vacancies, and, an important one for local revenues, increase in property values.

Main Street Lexington has a great story to tell and the media is taking notice, spreading the word that downtown is “alive and thriving”.

“About 18 months ago, we had 14 or 15 [vacancies],” says Stephanie Wilkinson, Executive Director of Main Street Lexington. “Right now, we have about 2 or 4, depending on how you count.”

170106-lexington-get-downtown-2016

Lexington “Get Downtown” 2016 Event

At a recent training in Lexington, the Virginia Main Street program managers discussed The Storytelling Nonprofit: A Practical Guide to Telling Stories That Raise Money and Awareness by Vanessa Chase Lockshin. Telling a story that can point to specifics will raise awareness, boost program credibility, and inspire advocates and funders to take on the role of hero.  However, finding the balance between reporting quantitative statistics and the qualitative community experience can be a challenge.

Lockshin says, “By telling stories, we can connect donors to the emotional experiences associated with the issues our organizations are trying to solve, and emotions are the gateway to deep, meaningful relationships with donors.”

The book is chock full of practical tips for identifying and inspiring your target audience. “Know your audience” is one of the leading tips for a compelling story.

Lockshin helped write a brief storytelling guide for Network for Good.  Check out this resource to get started >>

Main Street Insurance Program Announced

program-by-the-numbersRecently, Main Street managers have been asking about options for the insurance required for their organizations. Although we don’t endorse any program, we wanted to make you aware that the National Main Street Center, together with National Trust Insurance Services (NTIS), has announced the Main Street Insurance Program. For every insurance package a Main Street program secures through NTIS, NTIS will in turn provide financial support to the Main Street America movement nationally.

National Trust Insurance Services is the for-profit subsidiary of the National Trust for Historic Preservation and, thus, the “sister” organization to the National Main Street Center. NTIS was created in 2003 to address the growing issues and concerns regarding proper insurance coverage for historic properties as well as the organizations that work to maintain them. They have extensive experience insuring individual historic properties, small businesses, and preservation organizations.

NTIS currently works with 300+ Main Streets, offering comprehensive insurance products, including General Liability, Blanket Event Liability, Directors & Officers Liability, and Volunteer Liability, just to name a few. In addition, NTIS offers  General Risk Management and Contractual Risk Transfer guidance to their clients.

NTIS will be hosting a webinar through the National Main Street Center on Risk Management & Main Street on Wednesday, February 15. They will be able to answer any questions about the program, quote process, and how to protect yourself and your organization from the common risks that threaten Main Street organizations.

If you are interested in learning more about the packages NTIS offers and the process to obtain a quote, please visit the NTIS website, or contact their Main Street representative, Shannon O’Hare, at 443-529-0396 or sohare@mdpins.com.

Local Incentives Drive Community Development

160914-manassas-ribbon-cutting

Manassas Ribbon Cutting

One of the most important ways that a municipality can support it’s small business community is through targeted financial incentives. A recent Potomac Local article touted the expansion of the city of Manassas’ business incentive programs, including Façade Improvement Grants and Landscape Improvement Grants. These incentives will assist with the exterior renovations and landscaping of existing commercial or industrial properties.  The new initiatives are designed to encourage business owners to reinvest in properties throughout the City and serve as a redevelopment tool intended to bring new life to older structures.  Each pilot program has been allocated $50,000 and property owners must agree to invest $2 for every $1 the City invests.

Incentives like these are used alone or as part of a package to retain and attract business to a Main Street district or generally catalyze projects.  They are often in the form of a grant or a zero- to low-interest loan to promote improvements and appropriate design.  Seed funding sources can come from Tax Increment Financing (TIF), bank partnerships, Community Development Block Grants (CDBG), municipal/county targeted funds, or private loans and grants.  Incentives can mean the difference between vacant storefronts and a vibrant downtown neighborhood.

Congratulations to Manassas!

Learn more >>

 

Congratulations to Virginia’s 2016 National Main Street Accredited Communities

VMS-logo-colorEach year, the National Main Street Center and its coordinating program partners announce the list of accredited Main Street America programs in recognition of their exemplary commitment to preservation-based economic development and community revitalization through the Main Street Approach®. This year twenty-one Virginia Main Street Communities met the rigorous performance standards set by the National Main Street Center to be accredited Main Street America™! Congratulations to:

Abingdon, Altavista, Ashland, Bedford, Berryville, Blackstone, Bristol, Culpeper, Farmville, Franklin, Fredericksburg, Harrisonburg, Hopewell, Luray, Manassas, Marion, Orange, South Boston, St. Paul, Staunton, and Winchester.

Each local organization’s performance is evaluated annually by Virginia Main Street, which works in partnership with the National Main Street Center to identify the local programs that meet ten performance standards. Evaluation criteria determines the communities that are building comprehensive and sustainable revitalization efforts and include standards such as fostering strong public-private partnerships, securing an operating budget, tracking programmatic progress and actively preserving historic buildings.

In 2015, Virginia’s designated Main Street communities sparked more than $43 million in private investment in their districts.  In that time, more than 325 businesses and 850 jobs were created, many of them on the entrepreneurial scale that our downtowns were founded.

Main Street America has been helping revitalize older and historic commercial districts for more than 35 years. Today, it is a network of more than 1,000 neighborhoods and communities, rural and urban, who share both a commitment to place and to building stronger communities through preservation-based economic development.

MSA Logo

BrewDog, Gloucester Wants You!

Guest Blogger Jenny Crittenden, executive director of Gloucester Main Street Preservation Trust, started with Main Street in 2006.  Her leadership has inspired key partnerships and implementable growth strategies for Gloucester Village, including the creation of façade and interior improvement grant programs and an annual symphony concert that brings over 2,000 visitors to downtown. 

As we enter the holiday season and everyone is spreading cheer….here in Gloucester we’re thinking beer! 

Over the last few years, I’ve attended National Main Street Conferences and been fascinated with the concept of crowdfunding a project.  The nationally-utilized platform ties together a community in a way that a traditional approach to project funding does not.  We now have the crazy opportunity, through a national competition, to crowdfund a BrewDog brew pub – a whole new amenity to our rural community!  We are always thinking big and there’s nothing we aren’t willing to tackle; including competing on the level of cities such as Houston, San Diego, New York City, or Chicago.brewdogsocial

BrewDog is an irreverent Scottish craft brewer that loves American brew pubs and will be embracing these beacons of beery enlightenment by launching their very own in the United States.  They currently operate more than 46 BrewDog bars globally, from Tokyo to Barcelona, and now they are bringing the very first BrewDog venues stateside as part of the Equity for Punks USA campaign!

Why not Gloucester?  Exactly…why not?  Smaller communities can rally fast, build a grassroots effort, and get buy-in, not just financially, but that entire community-emotional-buy-in.  It’s what makes a small downtown so special.  We may not yet be on the leaderboard, a map that tracks the cities in the contest, but we have BrewDog’s attention.

BrewDog executives have seen our press release in the local newspapers and are watching our Facebook page, seeing that over 1,000 people are talking about the competition.  They even agreed to send a BrewDog representative and personal video message to Gloucester for our upcoming public meeting, for which we flew in beer from Scotland for tasting.  On site we will have laptops and tablets for on-the-spot investment.  We aim to take the leaderboard by storm!

If 500 people invest in BrewDog USA from GLOUCESTER, VIRGINIA, and our local partners, they will open a brew pub HERE!  Minimum investment is only $95.

Contribute and follow our progress >>

 

 

Building Entrepreneurial Economies (BEE) Grants Awarded

entrepreneur-ecosystemGovernor McAuliffe recently announced over $200,000 in Building Entrepreneurial Economies (BEE) grant awards for eight projects in the Commonwealth. The BEE grant program provides funding to local governments and nonprofit organizations for entrepreneurship programs aligned with local and regional economic development strategies, primarily in distressed communities and populations.

“Small business development is a vital component of the new Virginia economy,” said Governor McAuliffe. “The Building Entrepreneurial Economies grant awards will support our homegrown assets and create new opportunities for economic diversification. By supporting small business programs in communities across the Commonwealth, we are building a strong entrepreneurial environment that will ensure that Virginia continues to be the best place for individuals to start and grow their companies.”

BEE offers two types of grants: implementation and planning. The implementation grants are awards up to $40,000 for projects that expand coverage for small business support services or implement innovative ideas that have already been funded and field tested through the BEE planning grant program. Planning grants are awards of up to $15,000 to research, develop and plan for a potential project.

The projects that were awarded funding include the development of a one-stop information, training and work space for entrepreneurs, an accelerator program and youth entrepreneurship programs. Planning grants were awarded for regional market analysis, the creation of an infrastructure network for entrepreneurs, and the development of a co-working space.

View the governor’s press release: http://governor.virginia.gov/newsroom/newsarticle?articleId=18332

Funding for FY 2018 Building Entrepreneurial Economies (BEE) grants will open on January 1, 2017, and applications will be due on March 1, 2017. Click here for more information on the BEE program.