Virginia Main Street 2018 Merit Awards – Nominations are Open!

Downtown Intersections is just a few months away! Virginia Main Street staff have been working hard to craft an agenda, secure speakers, develop walking tours and create workshops that will educate, inspire and empower our communities.

Now, we need your help to recognize achievement, innovation and success in our Main Street communities. Nominations are now being accepted for the Virginia Main Street 2018 Merit Awards!

Download the form today, and nominate your best volunteer, your favorite new public space or your most successful retail promotion from July 1, 2017, to June 30, 2018. Winners will be recognized at a special awards luncheon at Downtown Intersections on Wednesday, July 18 at Harrisonburg’s new Hotel Madison. You won’t want to miss it!

Complete a nomination and get recognized for your extraordinary achievements>>>

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VMS Regional Rev Ups Coming Soon!

Join your nearby Virginia Main Street partners for the next Regional Rev Ups, coming April 17 to Warrenton, April 18 to Marion, and April 19 to South Boston. Our topic for this Rev Up will be Opportunity Analysis: Economic Vitality.

Data is typically the driver in most opportunity analysis.  However, we often underestimate the importance of examining the current state of downtown through the lens of existing business niches, non-traditional traffic generators and underutilized spaces.

With an eye toward being a keen observer, this workshop will walk participants through an opportunity analysis process by focusing on market data understanding and a walk-through of the host Rev Up commercial district.  Particular focus will be those opportunities that align with your transformation strategies and goals and target specific economic vitality-driven projects.

Join us for this half-day workshop that will be educational, inspiring and entertaining! Matt Wagner from the National Main Street Center will lead the discussion and tour. Matt serves as Vice President of Revitalization Programs at the NMSC. In this role, he is responsible for driving the Center’s field service initiatives, including the development and delivery of technical services for downtown and commercial corridor programs across the U.S.

Registration is free. Lunch will cost $15 and is only payable by cash on site at the event. Registration for each Rev Up session closes one week prior to the event, so click here to register now to reserve your spot!

NOTE: There will be a walking tour as part of this workshop, so please wear comfortable shoes.

Thank you to our Regional Rev Up partner!

Main Street Idea Pitch! Making Ideas Happen

Do you have an idea for a new Main Street revitalization project idea you would like to start?  Are you positive it’s something that will be a slam-dunk success? Then you won’t want to miss Virginia Main Street’s first annual Main Street Idea Pitch! competition.

Main Street Idea Pitch! is a downtown revitalization idea competition during Virginia Main Street’s Downtown Intersections multi-day training, July 16-18, 2018, Harrisonburg (registration open soon). It is an opportunity to win a $5,000 grant award to implement the idea. Presenter applications are due April 30, 2018.  The competition will begin the morning of Wednesday, July 18, and culminate with the winner announcement during the Virginia Main Street Merit Awards Luncheon.

The Main Street Idea Pitch! competition is geared towards stimulating the Virginia Main Street network of communities and professionals to craft imaginative Main Street project ideas.  Projects should:

  1. Connect to the community’s vision to create vibrant, people-centered places to live, work, and invest.
  2. Support the four key areas Main Street programs have been using as a guiding framework for over 35 years: Economic Vitality, effective Promotion, quality Design, and sustainable Organization.
  3. Focus on highly visible changes, measuring progress, and results that demonstrate the revitalization effort is under way and succeeding.

Potential project ideas can include, but are not limited to:

  • Non-profit organizational development
  • Market studies and strategy development
  • Downtown organization website development
  • Design and place-making
  • Destination development
  • Entrepreneur support programs
  • Buy local and extended store hours programs

Find out more to become a pitch presenter and make your idea happen >>>

VMS Idea Pitch Presenter Application>>>

 

Downtown Intersections Early Bird Registration Now Open!

Register now to attend Downtown Intersections! Presented by the Virginia Department of Housing and Community Development’s Virginia Main Street Program, in partnership with Harrisonburg Downtown Renaissance, this event promises a packed schedule full of sessions spanning topics geared toward organization and promotions, as well as a Main Street 101 track. There will be real-life examples from communities who are innovating, and opportunities for hands-on training that you can take back and implement in your community. Stay tuned for agenda details.

 

Our keynote speaker this year will be Dar Williams, musician and author of “What I Found in a Thousand Towns.” Dar will inspire us with a personal and hopeful message about the potential of America’s lively and resilient communities.

Take advantage of the early bird rate, now through May 11. You will save $50 off the normal rate, so click here to register early!

Webinar – Buy Local First: Driving Customers to Main Street for a Resilient Economy

On March 8, 12 – 1 p.m., Virginia Main Street is offering a free webinar focused on how to promote buying local and practical ways to build a resilient economy in your community.  

Local isn’t just a place on a map. It’s people: your neighbors and their families, their businesses, farms, nonprofits, events, and recreational venues. Local is a community and all of the opportunities we create together and challenges we work to overcome. Local First has a passion for people living and working together in sustainable community.

That’s Local First’s mission, a western Michigan advocacy organization, leader of a fast-growing movement, and the root of this webinar’s message.  By choosing local and independent businesses for your services, shopping, dining, and other needs, you not only enjoy a more distinctive and personal experience, you’re strengthening your local economy.

About the speaker:
Elissa Hillary, President, Local First, Grand Rapids, MI

Elissa Hillary is committed to building sustainable local economies that put people first.  As the President of Local First since 2007, she has brought together nearly 1,000 businesses in West Michigan to collaborate in building a vibrant community that encourages sustainable business and social enterprise development.  As a consultant and speaker, she magnifies that impact in communities around the world. Elissa is a founding Business Alliance for Local Living Economies (BALLE) Fellow, the 2014 BCorp Measure What Matters Champion, and a BCorp Ambassador.

Register now for this event >>

2018 VMS Training Opportunities

The people who make up the Virginia Main Street network are passionate advocates, dedicated volunteers, influential stakeholders, and community organizers who work every day to turn the tide in their communities – catalyzing reinvestment, creating jobs, and fostering pride of place.  In order to meet new Main Street challenges and foster an effective organization, Virginia Main Street is committed to providing opportunities to connect to like-minded leaders and best practices in commercial district revitalization.

Check out our 2018 Training Calendar.  Whether you need a deep dive on business attraction or a quick refresher on buy local campaigns, there is something to suit your needs.

Check it out and mark your calendar >>>        

 

Downtown Lynchburg: Where the Makers Are

The Downtown Lynchburg Association (DLA) knows how to lift up their community. Right now they’re raising awareness of the hardworking entrepreneurs who, with their own hands, are making downtown the destination for local shopping.  Our guest blogger, DLA Executive Director Ashley Kershner, gives us the goods.   

As part of our overall marketing strategy this year, Downtown Lynchburg Association wanted a campaign that would do three things: feature the fabulous businesses that make our downtown unique, position downtown as the local choice for shopping, and most importantly, attract new visitors. With a multi-year downtown construction project looming, we knew that a strong marketing effort would be needed to get our businesses through the holiday season.

The concept of “makers” is a world-wide movement – artisan crafters, handmade goods, chefs sourcing from local ingredients, and makerspaces.  We set out to develop a concept that would align Downtown Lynchburg with the movement, and that would promote it as a place to where quality, originality, and art are valued.

“Where the Makers Are,” is a series of six videos featuring diverse downtown businesses – a skate shop that makes gifts from recycled boards; a pottery shop with handmade items; a bakery that starts baking at 4am; an 85-year old jewelry shop; a specialty chocolatier; and a children’s museum that creates its own exhibits. In each of these videos, we see close-up footage of these makers creating. We hear them talk about why they do what they do, and equally important, why they choose to do it in Downtown Lynchburg.

We have only released two videos thus far, but the response has been overwhelming. The first video alone was viewed over 34,000 times, and we received almost 2,000 video reactions, every single one of them positive. With negativity reigning in social media, this campaign has proven that people are looking for a way to express pride in their community.

With four more videos to go, we look forward to the potential impact this campaign will have on Downtown Lynchburg this year and into the future.

View the “Where the Makers Are campaign here >>>