Virginia’s Award Winning Destination Tourism

Governor McAuliffe recently announced that the Virginia Tourism Corporation (VTC) received a national tourism industry award for its work promoting the Virginia Oyster Trail, a new initiative connecting travelers with Virginia’s oyster farms, raw bars, wineries, restaurants, artisans, and downtowns like Urbanna, Cape Charles, and Chincoteague.

VTC was recognized with the prestigious National Council of State Tourism Directors Mercury Award during the U.S. Travel Association’s annual Education Seminar for Tourism Organizations conference. Winning programs serve as models to foster imagination and innovation in the development of future destination programs.

“I am proud of the coalition of partners, both public and private, that are making a difference as we build the new Virginia economy. This award demonstrates that when our state agencies work together, we can make a major impact on the future of our great Commonwealth,” said Governor McAuliffe.

Since its official launch last November, the Virginia Oyster Trail has received significant praise from consumers and has piqued the interest of travelers seeking a unique culinary travel experience. This year, VTC saw a 31 percent increase in visitation to oyster-related content on its website, www.Virginia.org.  Virginia oysters continue to be a major driver for tourism, an industry that is an instant revenue generator for the Commonwealth. Last year, visitors to Virginia spent $23 billion, which supported 222,000 jobs and contributed $1.6 billion in state and local taxes to the Commonwealth.

The Virginia Tourism Corporation partnered with the Virginia Department of Agriculture and Consumer Services, Virginia Department of Housing and Community Development, Shellfish Growers of Virginia, Virginia Seafood Council, Virginia Marine Products Board, and Artisans Center of Virginia, in addition to local tourism offices and planning district commissions, to make the Virginia Oyster Trail project a reality.

To learn more about Virginia oysters and the Oyster Trail, click here.

Downtown Cape Charles, Virginia

Downtown Cape Charles, Virginia

Main Street and Wine; a Great Pairing

Virginia’s thriving wine industry is boosting the state’s economy and local Main Street districts alike with a total impact of approximately $1.37 billion annually, according to a newly released economic impact study. This figure is an increase of 82 percent from the last study conducted in 2010.

“…one of our top agriculture goals was to make Virginia the preeminent East Coast destination for wine and winery tourism, and I am pleased our efforts are helping make this a reality,” said Governor McAuliffe. “This new study shows that this growth is being driven by small wineries, which demonstrates that the increased rural economic development is truly beneficial to local communities.”

The report showed that from 2010 and 2015, the number of wineries increased 35 percent, from 193 to 261. The number of full-time equivalent jobs at wineries and vineyards saw a 73 percent increase, from 4,753 to 8,218. Wages from jobs at wineries and vineyards increased 87 percent during the same time period as well, from $156 million, to $291 million.

Tourism to Virginia wineries also showed impressive growth. The number of people visiting wineries grew by 39 percent, from 1.6 million visitors in 2010 to 2.25 million visitors in 2015. At the same time, wine-related tourism expenditures grew dramatically from $131 million to $188 million, a significant 43 percent increase.

Culpeper’s Hoptober Fest 2016

Wine and Virginia’s downtowns make a great pairing.  Culpeper Renaissance Inc. expanded their wildly successful craft beverage festival to twice a year and the downtown features several shops that sell local craft beverages, Culpeper Cheese Company and Vinosity.  In Staunton eonophiles can visit Yelping Dog for a their wine fix, and don’t miss Saturday tastings at Vintages by the Dan in Danville. However it is done, Main Street recognizes the local economic impacts of partnering with regional craft beverage producers.

Check out the full 2015 Economic Impact Study of Wine and Wine Grapes on the Commonwealth of Virginia and don’t forget to visit the Virginia Wine Marketing Office for more information on the industry statewide.

Discover What’s “Wythein:” Downtown Wytheville’s Vibrant New Website

DiscoverWytheinMain Street program websites come in many shapes and sizes.  The challenge is to create a simple and fresh website that promotes the Main Street organization and local brand while showcasing the unique charm of downtown and all it has to offer.

Downtown Wytheville Inc. recently updated their online presence with a website refresh that provides an informative, enticing and interactive experience for the user.  The site offers useful tools and information to its visitors, such as an easy to navigate, interactive map with a wide variety of filters from dining and shopping, to local community resources.  It appeals to entrepreneurs looking to locate in downtown by delivering a welcoming message, business investment guide and information on incentive programs.  It showcases the Main Street program, its mission, and ways to engage in support of downtown; and with mobile devices accounting for an increasing percentage of web traffic, Downtown Wytheville’s website can attractively acclimate to any screen resolution.

Learn more >>

 

 

Make the Most of Heritage Tourism in Virginia

Did you know that the cultural heritage tourist typically spends more and stays longer than other types of U.S. travelers?

Preservation Virginia is co-hosting the 31st annual Virginia Preservation Conference in Charlottesville, an event that draws 200 community leaders, developers, architects, local planning officials and others from across the Commonwealth.   Following the release of the final phase of three interrelated economic impact studies, including Virginia Main Street, this year’s theme focuses on heritage tourism and the places that make Virginia unique and appealing to visitors.160908-program-cover_bleed2

The schedule includes a keynote address by product-development consultant Cheryl Hargrove; debut of the new study of heritage tourism in Virginia; DIY historic preservation research sessions; guided tours of the restored Paramount Theater and Charlottesville’s revitalized West Main Street corridor; and a Preservation Pitch contest, a spirited competition to win $2,000 in seed money for a preservation project.

The conference takes place Sunday, October 16 and Monday, October 17 at the Jefferson School African American Heritage Center.

Learn more >>>

 

Leverage your marketing dollars!

One of Virginia Main Street’s strong partnerships is with the Virginia Tourism Corporation (VTC). Through their grant offerings and programs, our local designated Main Street communities and commercial district affiliates can leverage local dollars into more for their project.

The Marketing Leverage Program is designed to stimulate new tourism marketing programs through the creation of tourism partnerships  and leverage limited marketing dollars, resulting in increased visitor spending. A minimum of three Virginia partners must partner financially in the application. The VTC Marketing Leverage Program applications are now open.  Applications are due on June 28, 2106. Learn more about this program here.

ViFLverttransparent

The Virginia Tourism Growth Fund (VTGF) is a VTC program established to grow tourism development projects in the commonwealth of Virginia. Eligible projects include new or expanded facilities or venues for lodging, recreation, entertainment, epicurean, cultural or destination retail products or services designed to attract travelers to the commonwealth. VTGF applications are accepted at any time, so learn more here.

The Virginia Tourism Development Financing Program (TDFP)  provides gap financing for larger tourism development projects. More information about this program can be found here.

Save the Date! Virginia Main Street Downtown Intersections 2016

VMS Downtown Intersections 2016 Save the Date

VMS Downtown Intersections 2016 Save the Date

Check out some great spring festivals in Virginia Main Streets

Spring has sprung! Are you ready to shake off the winter blues and enjoy downtown? Check out some of the exciting downtown festivals happening in a Main Street community near you:

Winchester: Shenandoah Apple Blossom Festival – April 22-May 1

Shenandoah Apple Blossom Festival, Winchester

Shenandoah Apple Blossom Festival, Winchester

Culpeper: Gnarly Hops and Barley Fest – April 30

Harrisonburg: Rocktown Beer and Music Festival – April 30

Waynesboro: Waynesboro Riverfest – April 30

Farmville: Heart of Virginia Festival – May 7

Lynchburg: Lynchburg Music Festival – May 14

For more information and to see all the Spring Festivals in Virginia, visit www.virginia.org.