Virginia’s Craft Beer Scene is Booming

Governor Terry McAuliffe recently announced that Virginia is now home to 206 licensed breweries, a 468% growth since 2012, when the tasting room bill, SB604, passed the General Assembly. A newly released economic impact study shows that Virginia’s booming beer industry contributes more than $9.34 billion annually to Virginia’s economy.

“In addition to the direct economic impacts of manufacturing, the industry generates increased tourism-related revenues, provides new production and sales opportunities for our agricultural producers, and enhances community revitalization and development efforts in both rural and urban areas of the Commonwealth”, said Secretary of Commerce and Trade Todd Haymore.

This success story is close to home on Virginia’s Main Streets. One of the latest brewery additions is Sugar Hill Brewing Company in St. Paul, opened fall 2016.  The brewery added a much needed restaurant that is now a local favorite, a tourist destination, and a big economic boost to the small town. It complements the economic development strategy as an ecological and commercial hub – connecting downtown to hiking trails, off-road recreation, and summertime tube floats and kayaking on the Clinch River.

A frothy wave is crashing into our Main Street communities; one that is having a favorable impact on local opportunity, character, and spirits.  Check out more Virginia craft brewery offerings here >>

Main Street America Accredits 24 Virginia Communities

The National Main Street Center recently announced that 24 Virginia Main Street communities have been accredited for their performance in 2016 – congratulations to –

Abingdon, Altavista, Ashland, Bedford, Berryville, Blackstone, Bristol, Culpeper, Danville, Farmville, Franklin, Fredericksburg, Gloucester, Harrisonburg, Hopewell, Luray, Lynchburg, Manassas, Marion, St. Paul, South Boston, Staunton, Winchester, and Wytheville

The Main Street America™ accreditation process evaluates local Main Street programs according to 10 Standards of Performance and provides national recognition to those that meet these standards. The national accreditation program strives to:

  • Provide local and national visibility to local Main Street programs that understand and fully utilize the Main Street Four-Point Approach® and eight Main Street principles and that continue to evolve organizationally to meet new challenges;
  • Provide national standards for performance for local Main Street programs; and
  • Provide realistic goals and a tangible incentive for local Main Street programs that do not yet meet the criteria for national recognition.

Congratulations to our recognized Virginia communities!

Public Art: Making downtown a joyful, active, and social place

May 15-19, 2017 marked Art Week @StrongTowns and, while those days have come and gone,  public art catalyzes Main Street’s unique vitality throughout the year.

Old Town Winchester, host of the upcoming Virginia Main Street Downtown Intersections, creates an outdoor gallery experience through the Artscape program. An annual, juried art competition, Artscape  reproduces selected artwork on banners that hang throughout the downtown.  During the summer, young families are drawn to the downtown for a splash pad installation, which illuminates in the evening.

Public art can serve to make your downtown very memorable, motivating visitors to share their experience with others or surely to return. @StrongTowns author Marielle Brown emphasizes playful art to help visitors fall in love with your downtown:

We should look for opportunities to incorporate climbing, sitting, playing and general whimsy through public art, when appropriate. It may involve grappling with questions of liability and insurance at the municipal level, but the payoff will be more joyful, active and social places.

Whether you are planning a public art project, or not, you will find gale-force ideas to bring to your next Main Street committee brainstorm.

Check out more here >>>

 

Old Town Winchester Splash Pad and Public Restrooms

We’re unveiling more info for Downtown Intersections 2017!


More to come!


 

Downtown Intersections – Winchester – July 10-12, 2017

 

Berryville Main Street Celebrates 25 Years

Guest blogger Sue Ross, Executive Director of Berryville Main Street, has 10 years of Main Street experience and recently returned to Berryville to lead a refreshed program, creating new partnerships and an enhanced marketplace. 

Berryville Main Street turned 25! We celebrated with bluegrass, local food, and friends in a restored downtown dairy barn.  Started in 1992, Berryville Main Street successfully sought Virginia Main Street community designation and National Main Street Accreditation to encourage the growth and revitalization of their small town.

As one of the oldest continuously designated Main Street communities in Virginia, Berryville has seen numerous building improvements, new businesses, job creation, and retail promotions resulting in a revitalized downtown. Successful partnerships include Town and County, community leaders, businesses, area schools and nonprofits.  In 2016, Berryville Main Street was recognized with a Virginia Main Street Milestone Award celebrating more than $30 million in private investment.

Berryville Main Street 25th Anniversary Celebration at the Barns of Rose Hill, February 28, 2017

Berryville Main Street 25th
Anniversary Celebration at the Barns of Rose Hill, February 28, 2017

In these 25 years, many memories have been created with events like Barn and Blue Moon Dances, Monthly and Holiday Craft Markets, Arbor Day clean-ups, Volunteer Brick Awards, and entrepreneurial ventures like the Fire House Gallery.  Berryville Main Street also spearheaded the restoration of the Barns of Rose Hill as a cultural center and visitor center.  Much of this would not have happened without the unfailing volunteer commitment of Susi Bailey, who was recognized for her service to downtown with a handcrafted garden bench from Smallwood Woodworking.

Berryville Main Street has certainly seen the ebb and flow of volunteers, board members, government officials and businesses over the years, but the vision remains constant:  Keep Berryville a vibrant, vital, unique, attractive, and family friendly place to shop, enjoy and live.

Thank you to everyone who has been a champion for downtown and supported Berryville Main Street!

Tell a Compelling Story to Raise Awareness and Revenue

Is your nonprofit telling a compelling story?

The mission of Main Street is to enhance the economic prosperity and cultural vitality of historic downtown districts. To succeed, organization’s must be able to demonstrate real change on the ground with visible improvements AND specific metrics of success. To do this, use positive statistics such as jobs added, new businesses open, reduced storefront vacancies, and, an important one for local revenues, increase in property values.

Main Street Lexington has a great story to tell and the media is taking notice, spreading the word that downtown is “alive and thriving”.

“About 18 months ago, we had 14 or 15 [vacancies],” says Stephanie Wilkinson, Executive Director of Main Street Lexington. “Right now, we have about 2 or 4, depending on how you count.”

170106-lexington-get-downtown-2016

Lexington “Get Downtown” 2016 Event

At a recent training in Lexington, the Virginia Main Street program managers discussed The Storytelling Nonprofit: A Practical Guide to Telling Stories That Raise Money and Awareness by Vanessa Chase Lockshin. Telling a story that can point to specifics will raise awareness, boost program credibility, and inspire advocates and funders to take on the role of hero.  However, finding the balance between reporting quantitative statistics and the qualitative community experience can be a challenge.

Lockshin says, “By telling stories, we can connect donors to the emotional experiences associated with the issues our organizations are trying to solve, and emotions are the gateway to deep, meaningful relationships with donors.”

The book is chock full of practical tips for identifying and inspiring your target audience. “Know your audience” is one of the leading tips for a compelling story.

Lockshin helped write a brief storytelling guide for Network for Good.  Check out this resource to get started >>

Main Street and Wine; a Great Pairing

Virginia’s thriving wine industry is boosting the state’s economy and local Main Street districts alike with a total impact of approximately $1.37 billion annually, according to a newly released economic impact study. This figure is an increase of 82 percent from the last study conducted in 2010.

“…one of our top agriculture goals was to make Virginia the preeminent East Coast destination for wine and winery tourism, and I am pleased our efforts are helping make this a reality,” said Governor McAuliffe. “This new study shows that this growth is being driven by small wineries, which demonstrates that the increased rural economic development is truly beneficial to local communities.”

The report showed that from 2010 and 2015, the number of wineries increased 35 percent, from 193 to 261. The number of full-time equivalent jobs at wineries and vineyards saw a 73 percent increase, from 4,753 to 8,218. Wages from jobs at wineries and vineyards increased 87 percent during the same time period as well, from $156 million, to $291 million.

Tourism to Virginia wineries also showed impressive growth. The number of people visiting wineries grew by 39 percent, from 1.6 million visitors in 2010 to 2.25 million visitors in 2015. At the same time, wine-related tourism expenditures grew dramatically from $131 million to $188 million, a significant 43 percent increase.

Culpeper’s Hoptober Fest 2016

Wine and Virginia’s downtowns make a great pairing.  Culpeper Renaissance Inc. expanded their wildly successful craft beverage festival to twice a year and the downtown features several shops that sell local craft beverages, Culpeper Cheese Company and Vinosity.  In Staunton eonophiles can visit Yelping Dog for a their wine fix, and don’t miss Saturday tastings at Vintages by the Dan in Danville. However it is done, Main Street recognizes the local economic impacts of partnering with regional craft beverage producers.

Check out the full 2015 Economic Impact Study of Wine and Wine Grapes on the Commonwealth of Virginia and don’t forget to visit the Virginia Wine Marketing Office for more information on the industry statewide.