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Downtown Intersections – Winchester – July 10-12, 2017

 

Secrets of Successful Communities

Guest Blogger Jeff Curtis, Executive Director of the Orange Downtown Alliance since 2008, has been involved in economic and community development for over 40 years, working in local government, chambers of commerce, and Main Street programs.  

Downtown Orange, Virginia

Recently, Board members of the National Main Street Center (NMSC) convened in Orange, VA to host a public discussion on “Secrets of Successful Communities”.  Ed McMahon, Chairman of the NMSC Board of Directors and Senior Resident Fellow of the Urban Land Institute, led a conversation on ways that small towns can succeed in a rapidly changing world.

One big change we are experiencing is that people and businesses can choose where to live or operate more than ever before. In today’s economic climate, communities that cannot differentiate themselves will have no competitive advantage; to be different, unique, and desirable.

Likewise, there is a major shift in demographics.  Millennials have surpassed Baby Boomers as the nation’s largest living generation and make up the largest age group in the U.S. workforce.  They are postponing getting married, buying a home, own fewer cars, and drive less.  They are concentrating in cool towns and walkable markets. This is where Main Street communities can capitalize on their competitive advantage in the marketplace.

“A vision is critically important but implementation is priceless,” McMahon said. “Communities change one building or project at a time. The whole world is changing so you can either get ahead of the curve and shape the type of community you want in the future or you can just accept whatever comes down the road.”

Ultimately, it’s all a committed process.  Attendees recognized the challenges, like limited retail space and property owner engagement, and the benefits of working efficiently and unified together.

More information from McMahon on successful communities can be found here >>

“Booster Rockets” For Downtown Revitalization Momentum

After decades of market preference for suburban development, Main Street and downtowns are hot again! Back in the market, they are once again desirable targets for investment, business startups, expansion, the creative economy, housing, and tourism. So, how do we sustain that momentum, take advantage of the attention, and keep the revitalization progress moving forward?  Our fellow downtown advocates @StrongTowns say communities must keep taking it to the next level without hesitation.

“I like to think of the early, “fun” stages of [revitalization] as the booster rockets on the old space shuttles…they’re necessary to get the things that really matter off the ground and into the atmosphere.  After they do their job, it’s all about making sure you blend that momentum with careful, strategic planning and experience to complete the mission.”

The Cork’s Been Popped…What’s Next For Your City? @StrongTowns

Virginia’s Award Winning Destination Tourism

Governor McAuliffe recently announced that the Virginia Tourism Corporation (VTC) received a national tourism industry award for its work promoting the Virginia Oyster Trail, a new initiative connecting travelers with Virginia’s oyster farms, raw bars, wineries, restaurants, artisans, and downtowns like Urbanna, Cape Charles, and Chincoteague.

VTC was recognized with the prestigious National Council of State Tourism Directors Mercury Award during the U.S. Travel Association’s annual Education Seminar for Tourism Organizations conference. Winning programs serve as models to foster imagination and innovation in the development of future destination programs.

“I am proud of the coalition of partners, both public and private, that are making a difference as we build the new Virginia economy. This award demonstrates that when our state agencies work together, we can make a major impact on the future of our great Commonwealth,” said Governor McAuliffe.

Since its official launch last November, the Virginia Oyster Trail has received significant praise from consumers and has piqued the interest of travelers seeking a unique culinary travel experience. This year, VTC saw a 31 percent increase in visitation to oyster-related content on its website, www.Virginia.org.  Virginia oysters continue to be a major driver for tourism, an industry that is an instant revenue generator for the Commonwealth. Last year, visitors to Virginia spent $23 billion, which supported 222,000 jobs and contributed $1.6 billion in state and local taxes to the Commonwealth.

The Virginia Tourism Corporation partnered with the Virginia Department of Agriculture and Consumer Services, Virginia Department of Housing and Community Development, Shellfish Growers of Virginia, Virginia Seafood Council, Virginia Marine Products Board, and Artisans Center of Virginia, in addition to local tourism offices and planning district commissions, to make the Virginia Oyster Trail project a reality.

To learn more about Virginia oysters and the Oyster Trail, click here.

Downtown Cape Charles, Virginia

Downtown Cape Charles, Virginia

Tell a Compelling Story to Raise Awareness and Revenue

Is your nonprofit telling a compelling story?

The mission of Main Street is to enhance the economic prosperity and cultural vitality of historic downtown districts. To succeed, organization’s must be able to demonstrate real change on the ground with visible improvements AND specific metrics of success. To do this, use positive statistics such as jobs added, new businesses open, reduced storefront vacancies, and, an important one for local revenues, increase in property values.

Main Street Lexington has a great story to tell and the media is taking notice, spreading the word that downtown is “alive and thriving”.

“About 18 months ago, we had 14 or 15 [vacancies],” says Stephanie Wilkinson, Executive Director of Main Street Lexington. “Right now, we have about 2 or 4, depending on how you count.”

170106-lexington-get-downtown-2016

Lexington “Get Downtown” 2016 Event

At a recent training in Lexington, the Virginia Main Street program managers discussed The Storytelling Nonprofit: A Practical Guide to Telling Stories That Raise Money and Awareness by Vanessa Chase Lockshin. Telling a story that can point to specifics will raise awareness, boost program credibility, and inspire advocates and funders to take on the role of hero.  However, finding the balance between reporting quantitative statistics and the qualitative community experience can be a challenge.

Lockshin says, “By telling stories, we can connect donors to the emotional experiences associated with the issues our organizations are trying to solve, and emotions are the gateway to deep, meaningful relationships with donors.”

The book is chock full of practical tips for identifying and inspiring your target audience. “Know your audience” is one of the leading tips for a compelling story.

Lockshin helped write a brief storytelling guide for Network for Good.  Check out this resource to get started >>

Can-Do Spirit Equals Success

Small rural communities often get discouraged either because they feel they are “too small” to make effectual changes in a slow economy or the revitalization needs of the community just seem too overwhelming. Not so for the inspirational town of Water Valley, Mississippi. According to this article, a couple who fell in love with the people in this small town decided to invest in the community and its businesses. Through a cooperative effort from other local investors, they now have a brewery, art gallery and a coding school for students.

“I think the biggest thing that has changed here is the attitude about what’s possible,” says Howley. “I think there’s really a can-do spirit and we’re going to do it ourselves. If you wait for someone to help you, it will never happen.”

Town Square Center for the Arts, Glade Spring, VA

Town Square Center for the Arts, Glade Spring, VA

Glade Spring, Virginia has a population of about 1,500. A few years ago, a small community of volunteers came together to form a non-profit named Project Glade. With only a $1,000 allocation from Town Council each year and a strong volunteer ethic, Project Glade is able to paint buildings, replace landscaping and vegetation, and complete other small improvement projects. The group also applied for Virginia Tobacco Commission and Appalachian Regional Commission funding in 2012 to rehabilitate an old bank building in the middle of their downtown. It now serves as the Town Square Center for the Arts and houses six artist in residence.

“Success doesn’t come to you, you go to it.” –Marva Collins

Creating a Successful “Entrepreneurial Ecosystem”

In Main Street districts, one of the best ways to fill vacancies, and prevent new ones, is to foster a setting that is attractive to entrepreneurs and where small businesses can thrive.  The buzz word nowadays for that setting is “entrepreneurial ecosystem,” which refers to the elements outside the individual that encourage entrepreneurship and increase the probability of a successful business following a launch.  That ecosystem is what attracts, or repels, a business from locating in an empty storefront.

entrepreneur-ecosystem

Entrepreneurial activity in the U.S. is up 60% and at its highest level since 2005, according to the newest Global Entrepreneurship Monitor (GEM U.S. Report) with retirees looking for a second career and younger adults driving the trend.  The market is ripe.

Energizing Entrepreneurs was developed by the Center for Rural Entrepreneurship to provide a roadmap for communities looking to build their own Entrepreneurial Ecosystems. It is a great resource for communities, organizations and individuals who want to learn:

  • Why it’s so important to become an entrepreneurial community;
  • The elements of a support system for entrepreneurs;
  • Assessment tools to develop a local strategy;
  • How to understand and connect to entrepreneurs; and
  • The importance of creating, measuring and sustaining local impact.

Exploring the opportunity is a first step and DHCD’s Building Entrepreneurial Economies program can support the effort!

Learn more >>