Downtown Lynchburg: Where the Makers Are

The Downtown Lynchburg Association (DLA) knows how to lift up their community. Right now they’re raising awareness of the hardworking entrepreneurs who, with their own hands, are making downtown the destination for local shopping.  Our guest blogger, DLA Executive Director Ashley Kershner, gives us the goods.   

As part of our overall marketing strategy this year, Downtown Lynchburg Association wanted a campaign that would do three things: feature the fabulous businesses that make our downtown unique, position downtown as the local choice for shopping, and most importantly, attract new visitors. With a multi-year downtown construction project looming, we knew that a strong marketing effort would be needed to get our businesses through the holiday season.

The concept of “makers” is a world-wide movement – artisan crafters, handmade goods, chefs sourcing from local ingredients, and makerspaces.  We set out to develop a concept that would align Downtown Lynchburg with the movement, and that would promote it as a place to where quality, originality, and art are valued.

“Where the Makers Are,” is a series of six videos featuring diverse downtown businesses – a skate shop that makes gifts from recycled boards; a pottery shop with handmade items; a bakery that starts baking at 4am; an 85-year old jewelry shop; a specialty chocolatier; and a children’s museum that creates its own exhibits. In each of these videos, we see close-up footage of these makers creating. We hear them talk about why they do what they do, and equally important, why they choose to do it in Downtown Lynchburg.

We have only released two videos thus far, but the response has been overwhelming. The first video alone was viewed over 34,000 times, and we received almost 2,000 video reactions, every single one of them positive. With negativity reigning in social media, this campaign has proven that people are looking for a way to express pride in their community.

With four more videos to go, we look forward to the potential impact this campaign will have on Downtown Lynchburg this year and into the future.

View the “Where the Makers Are campaign here >>>

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VMS Commercial District Affiliate Grants Now Available!

Virginia Main Street has opened the application process for our first ever Commercial District Affiliate Grants! Affiliate Grants are designed to assist organizations and communities in achieving their downtown revitalization goals and be used for projects or planning purposes.

The maximum grant amount is $7,000 and can be used for…

  • non-profit organizational development;
  • vision/mission development;
  • work plan and budget development;
  • market studies;
  • downtown organization website development;
  • design projects;
  • entrepreneur support projects;
  • wayfinding system development;
  • economic vitality projects; or
  • other consultant services that will contribute to the historic downtown and for which other funds are not available.

Affiliate grants are available to registered DHCD Commercial District Affiliates and Virginia Downtowns. DHCD invites projects that hold the potential for positive impact on the downtown neighborhood’s long-term goals.

Applications for Affiliate Grants will be due on December 1, 2017, and the projects associated with the applications should be completed in our CAMS system by June 1, 2018. Our grant manual is available here!

The District Digest Vol. 1 – Downtown Ideas to Put to Work

While you were busy making a difference in your home town, you might have missed these thought-provoking posts:

  1. Top 10 Reasons to Support Your Locally Owned Businesses – Institute for Local Self-Reliance
  2. 4 Easy Steps to Squash the “There’s No Parking” Argument – Strong Towns
  3. How to Design a Pedestrian Mall That Works – Governing
  4. How to Bring More Artists Into City Planning – Next City
  5. The Secret Keeping Some Rural Businesses Alive – Forbes
  6. Why neighborhood toy stores are thriving while Toys R Us goes bankrupt – The Washington Post

Bristol, Virginia

Webinar – Business Booster: Recruitment and Retention Tactics for a Vibrant Downtown

On October 2, 12 – 1 p.m., Virginia Main Street is offering a free webinar focused on encouraging business growth in your downtown and helping existing businesses keep their doors open.  

One of the of the primary responsibilities of a Main Street program is to boost the economic growth of the business district.  With the rise of online shopping and convenient apps, where do you put the attention and resources to make downtown the first choice for shopping and dining?  As competition increases to capture spending, it is critical that your program understand its competitive advantages and develop targeted strategies for a sustainable retail base in downtown.

Check out this free webinar to help your Main Street program move from identifying unique market opportunities to developing resources and tools that form the foundation for growing existing businesses and attraction new ones to your commercial district.

About the speaker:

Matt Wagner, Ph.D., Vice President of Revitalization Programs, National Main Street Center

Matt Wagner has more than 20 years of non-profit management experience in downtown development, entrepreneurship, and tech-based development.  At the National Main Street Center, Matt is leading the launch of the renewed and re-imagined Four Point Approach, as well as helping the Center reach new communities with this refreshed framework.  Overseeing the Field Services team, Matt also leads the Center’s efforts to expand technical service offerings, and offer preservation-based economic revitalization services directly to communities.

Register now for this event >>

 

Farmville Shopping - Courtesy of Virginia Tourism Corporation

Farmville Shopping – Courtesy of Virginia Tourism Corporation

Five Things your Economic Vitality Committee can do Today to Support Downtown

In my Virginia Main Street wanderings and conversations with directors I’ve been hearing a common refrain – “What should our Economic Vitality committee be doing?” A thought provoking question that I am sure goes unasked more often than asked. As fate would have it I recently participated in a Hillary Greenberg webinar on supporting small businesses that provided me with a “lightbulb” moment. Sometimes our boards and committees get caught up in thinking big and miss some of the small, every day, right-in-front-of-your-nose kinds of things that could yield big results for the district.

    1. Is your downtown business friendly? The EV committee can review municipal codes, fees, permit processes and timelines – anything that pertains to establishing or growing a business in the Main Street district. Identify anything that would be a detriment to starting a business or fixing a building then work with the municipality on a making the code friendlier to small business.
    2. Help new businesses navigate the permit process. Now that the EV committee has a thorough understanding of all of the local hoops to jump through to open a business downtown, turn that information into a step-by-step guide for new business owners.
    3. Survey retailers and business owners. In person, with a flyer, online – ask the questions. What would help you to improve your business? Have some check boxes –
      • website development?
      • access to capital?
      • cooperative advertising?
      • loan pool?
      • new signage?
    4. Hold Retailer Round Tables. Use those survey responses to generate topics! One month bring in a marketing guru to discuss website content. The next month (or quarter) have the Promotions committee members come to talk about, and get feedback on, upcoming retailing events. Bring in an accountant to give a Quickbooks lesson. Respond to the retailer’s needs to help them grow their businesses.
    5. Create a Mentorship Network. Every district has those retailers and restaurateurs who are knocking it out of the park. Set up a network of successful business owners to work one-on-one with those that are struggling.

 

This is by no means an exhaustive list, but they are ideas that can be quickly assigned and implemented by a motivated EV committee that can make a real difference on the ground.

Does your EV committee do something innovative to improve downtown? We want to hear about it!

Virginia’s Craft Beer Scene is Booming

Governor Terry McAuliffe recently announced that Virginia is now home to 206 licensed breweries, a 468% growth since 2012, when the tasting room bill, SB604, passed the General Assembly. A newly released economic impact study shows that Virginia’s booming beer industry contributes more than $9.34 billion annually to Virginia’s economy.

“In addition to the direct economic impacts of manufacturing, the industry generates increased tourism-related revenues, provides new production and sales opportunities for our agricultural producers, and enhances community revitalization and development efforts in both rural and urban areas of the Commonwealth”, said Secretary of Commerce and Trade Todd Haymore.

This success story is close to home on Virginia’s Main Streets. One of the latest brewery additions is Sugar Hill Brewing Company in St. Paul, opened fall 2016.  The brewery added a much needed restaurant that is now a local favorite, a tourist destination, and a big economic boost to the small town. It complements the economic development strategy as an ecological and commercial hub – connecting downtown to hiking trails, off-road recreation, and summertime tube floats and kayaking on the Clinch River.

A frothy wave is crashing into our Main Street communities; one that is having a favorable impact on local opportunity, character, and spirits.  Check out more Virginia craft brewery offerings here >>

We’re unveiling more info for Downtown Intersections 2017!


More to come!


 

Downtown Intersections – Winchester – July 10-12, 2017