Virginia Downtown Development Association Happy Hour!

Just a few short years ago Scott’s Addition was little more than a cluster of manufacturing and light industrial adjacent to the railyard. A handful of early 20th-century row houses remained from the early, residential days of the neighborhood, as well as a couple of quaint diners. Fast forward to 2017 and the neighborhood has more than 1,000 residential units (with more on the way), unique shops, destination restaurants, several breweries (with more on the way), distilleries, meaderies, cideries, a popsicle shop, and a gelateria. On any given Saturday the streets are alive and the breweries are standing room only.

Haven’t been in a while? Your chance to experience the recent renaissance, tour historic city stables turned urban cidery, talk shop with fellow community revitalization and economic development professionals, all while sipping cider, is coming up! On Thursday, April 27th from 5:30 – 7:30 p.m. the Virginia Downtown Development Association is hosting a networking event at Blue Bee Cidery. This is a great excuse to get reacquainted with Scott’s Addition and your VDDA friends and colleagues – see you there!

“Booster Rockets” For Downtown Revitalization Momentum

After decades of market preference for suburban development, Main Street and downtowns are hot again! Back in the market, they are once again desirable targets for investment, business startups, expansion, the creative economy, housing, and tourism. So, how do we sustain that momentum, take advantage of the attention, and keep the revitalization progress moving forward?  Our fellow downtown advocates @StrongTowns say communities must keep taking it to the next level without hesitation.

“I like to think of the early, “fun” stages of [revitalization] as the booster rockets on the old space shuttles…they’re necessary to get the things that really matter off the ground and into the atmosphere.  After they do their job, it’s all about making sure you blend that momentum with careful, strategic planning and experience to complete the mission.”

The Cork’s Been Popped…What’s Next For Your City? @StrongTowns

Virginia’s Award Winning Destination Tourism

Governor McAuliffe recently announced that the Virginia Tourism Corporation (VTC) received a national tourism industry award for its work promoting the Virginia Oyster Trail, a new initiative connecting travelers with Virginia’s oyster farms, raw bars, wineries, restaurants, artisans, and downtowns like Urbanna, Cape Charles, and Chincoteague.

VTC was recognized with the prestigious National Council of State Tourism Directors Mercury Award during the U.S. Travel Association’s annual Education Seminar for Tourism Organizations conference. Winning programs serve as models to foster imagination and innovation in the development of future destination programs.

“I am proud of the coalition of partners, both public and private, that are making a difference as we build the new Virginia economy. This award demonstrates that when our state agencies work together, we can make a major impact on the future of our great Commonwealth,” said Governor McAuliffe.

Since its official launch last November, the Virginia Oyster Trail has received significant praise from consumers and has piqued the interest of travelers seeking a unique culinary travel experience. This year, VTC saw a 31 percent increase in visitation to oyster-related content on its website, www.Virginia.org.  Virginia oysters continue to be a major driver for tourism, an industry that is an instant revenue generator for the Commonwealth. Last year, visitors to Virginia spent $23 billion, which supported 222,000 jobs and contributed $1.6 billion in state and local taxes to the Commonwealth.

The Virginia Tourism Corporation partnered with the Virginia Department of Agriculture and Consumer Services, Virginia Department of Housing and Community Development, Shellfish Growers of Virginia, Virginia Seafood Council, Virginia Marine Products Board, and Artisans Center of Virginia, in addition to local tourism offices and planning district commissions, to make the Virginia Oyster Trail project a reality.

To learn more about Virginia oysters and the Oyster Trail, click here.

Downtown Cape Charles, Virginia

Downtown Cape Charles, Virginia

Berryville Main Street Celebrates 25 Years

Guest blogger Sue Ross, Executive Director of Berryville Main Street, has 10 years of Main Street experience and recently returned to Berryville to lead a refreshed program, creating new partnerships and an enhanced marketplace. 

Berryville Main Street turned 25! We celebrated with bluegrass, local food, and friends in a restored downtown dairy barn.  Started in 1992, Berryville Main Street successfully sought Virginia Main Street community designation and National Main Street Accreditation to encourage the growth and revitalization of their small town.

As one of the oldest continuously designated Main Street communities in Virginia, Berryville has seen numerous building improvements, new businesses, job creation, and retail promotions resulting in a revitalized downtown. Successful partnerships include Town and County, community leaders, businesses, area schools and nonprofits.  In 2016, Berryville Main Street was recognized with a Virginia Main Street Milestone Award celebrating more than $30 million in private investment.

Berryville Main Street 25th Anniversary Celebration at the Barns of Rose Hill, February 28, 2017

Berryville Main Street 25th
Anniversary Celebration at the Barns of Rose Hill, February 28, 2017

In these 25 years, many memories have been created with events like Barn and Blue Moon Dances, Monthly and Holiday Craft Markets, Arbor Day clean-ups, Volunteer Brick Awards, and entrepreneurial ventures like the Fire House Gallery.  Berryville Main Street also spearheaded the restoration of the Barns of Rose Hill as a cultural center and visitor center.  Much of this would not have happened without the unfailing volunteer commitment of Susi Bailey, who was recognized for her service to downtown with a handcrafted garden bench from Smallwood Woodworking.

Berryville Main Street has certainly seen the ebb and flow of volunteers, board members, government officials and businesses over the years, but the vision remains constant:  Keep Berryville a vibrant, vital, unique, attractive, and family friendly place to shop, enjoy and live.

Thank you to everyone who has been a champion for downtown and supported Berryville Main Street!

Tell a Compelling Story to Raise Awareness and Revenue

Is your nonprofit telling a compelling story?

The mission of Main Street is to enhance the economic prosperity and cultural vitality of historic downtown districts. To succeed, organization’s must be able to demonstrate real change on the ground with visible improvements AND specific metrics of success. To do this, use positive statistics such as jobs added, new businesses open, reduced storefront vacancies, and, an important one for local revenues, increase in property values.

Main Street Lexington has a great story to tell and the media is taking notice, spreading the word that downtown is “alive and thriving”.

“About 18 months ago, we had 14 or 15 [vacancies],” says Stephanie Wilkinson, Executive Director of Main Street Lexington. “Right now, we have about 2 or 4, depending on how you count.”

170106-lexington-get-downtown-2016

Lexington “Get Downtown” 2016 Event

At a recent training in Lexington, the Virginia Main Street program managers discussed The Storytelling Nonprofit: A Practical Guide to Telling Stories That Raise Money and Awareness by Vanessa Chase Lockshin. Telling a story that can point to specifics will raise awareness, boost program credibility, and inspire advocates and funders to take on the role of hero.  However, finding the balance between reporting quantitative statistics and the qualitative community experience can be a challenge.

Lockshin says, “By telling stories, we can connect donors to the emotional experiences associated with the issues our organizations are trying to solve, and emotions are the gateway to deep, meaningful relationships with donors.”

The book is chock full of practical tips for identifying and inspiring your target audience. “Know your audience” is one of the leading tips for a compelling story.

Lockshin helped write a brief storytelling guide for Network for Good.  Check out this resource to get started >>

Local Incentives Drive Community Development

160914-manassas-ribbon-cutting

Manassas Ribbon Cutting

One of the most important ways that a municipality can support it’s small business community is through targeted financial incentives. A recent Potomac Local article touted the expansion of the city of Manassas’ business incentive programs, including Façade Improvement Grants and Landscape Improvement Grants. These incentives will assist with the exterior renovations and landscaping of existing commercial or industrial properties.  The new initiatives are designed to encourage business owners to reinvest in properties throughout the City and serve as a redevelopment tool intended to bring new life to older structures.  Each pilot program has been allocated $50,000 and property owners must agree to invest $2 for every $1 the City invests.

Incentives like these are used alone or as part of a package to retain and attract business to a Main Street district or generally catalyze projects.  They are often in the form of a grant or a zero- to low-interest loan to promote improvements and appropriate design.  Seed funding sources can come from Tax Increment Financing (TIF), bank partnerships, Community Development Block Grants (CDBG), municipal/county targeted funds, or private loans and grants.  Incentives can mean the difference between vacant storefronts and a vibrant downtown neighborhood.

Congratulations to Manassas!

Learn more >>

 

Congratulations to Virginia’s 2016 National Main Street Accredited Communities

VMS-logo-colorEach year, the National Main Street Center and its coordinating program partners announce the list of accredited Main Street America programs in recognition of their exemplary commitment to preservation-based economic development and community revitalization through the Main Street Approach®. This year twenty-one Virginia Main Street Communities met the rigorous performance standards set by the National Main Street Center to be accredited Main Street America™! Congratulations to:

Abingdon, Altavista, Ashland, Bedford, Berryville, Blackstone, Bristol, Culpeper, Farmville, Franklin, Fredericksburg, Harrisonburg, Hopewell, Luray, Manassas, Marion, Orange, South Boston, St. Paul, Staunton, and Winchester.

Each local organization’s performance is evaluated annually by Virginia Main Street, which works in partnership with the National Main Street Center to identify the local programs that meet ten performance standards. Evaluation criteria determines the communities that are building comprehensive and sustainable revitalization efforts and include standards such as fostering strong public-private partnerships, securing an operating budget, tracking programmatic progress and actively preserving historic buildings.

In 2015, Virginia’s designated Main Street communities sparked more than $43 million in private investment in their districts.  In that time, more than 325 businesses and 850 jobs were created, many of them on the entrepreneurial scale that our downtowns were founded.

Main Street America has been helping revitalize older and historic commercial districts for more than 35 years. Today, it is a network of more than 1,000 neighborhoods and communities, rural and urban, who share both a commitment to place and to building stronger communities through preservation-based economic development.

MSA Logo