Downtown Lynchburg: Where the Makers Are

The Downtown Lynchburg Association (DLA) knows how to lift up their community. Right now they’re raising awareness of the hardworking entrepreneurs who, with their own hands, are making downtown the destination for local shopping.  Our guest blogger, DLA Executive Director Ashley Kershner, gives us the goods.   

As part of our overall marketing strategy this year, Downtown Lynchburg Association wanted a campaign that would do three things: feature the fabulous businesses that make our downtown unique, position downtown as the local choice for shopping, and most importantly, attract new visitors. With a multi-year downtown construction project looming, we knew that a strong marketing effort would be needed to get our businesses through the holiday season.

The concept of “makers” is a world-wide movement – artisan crafters, handmade goods, chefs sourcing from local ingredients, and makerspaces.  We set out to develop a concept that would align Downtown Lynchburg with the movement, and that would promote it as a place to where quality, originality, and art are valued.

“Where the Makers Are,” is a series of six videos featuring diverse downtown businesses – a skate shop that makes gifts from recycled boards; a pottery shop with handmade items; a bakery that starts baking at 4am; an 85-year old jewelry shop; a specialty chocolatier; and a children’s museum that creates its own exhibits. In each of these videos, we see close-up footage of these makers creating. We hear them talk about why they do what they do, and equally important, why they choose to do it in Downtown Lynchburg.

We have only released two videos thus far, but the response has been overwhelming. The first video alone was viewed over 34,000 times, and we received almost 2,000 video reactions, every single one of them positive. With negativity reigning in social media, this campaign has proven that people are looking for a way to express pride in their community.

With four more videos to go, we look forward to the potential impact this campaign will have on Downtown Lynchburg this year and into the future.

View the “Where the Makers Are campaign here >>>

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Public Art: Making downtown a joyful, active, and social place

May 15-19, 2017 marked Art Week @StrongTowns and, while those days have come and gone,  public art catalyzes Main Street’s unique vitality throughout the year.

Old Town Winchester, host of the upcoming Virginia Main Street Downtown Intersections, creates an outdoor gallery experience through the Artscape program. An annual, juried art competition, Artscape  reproduces selected artwork on banners that hang throughout the downtown.  During the summer, young families are drawn to the downtown for a splash pad installation, which illuminates in the evening.

Public art can serve to make your downtown very memorable, motivating visitors to share their experience with others or surely to return. @StrongTowns author Marielle Brown emphasizes playful art to help visitors fall in love with your downtown:

We should look for opportunities to incorporate climbing, sitting, playing and general whimsy through public art, when appropriate. It may involve grappling with questions of liability and insurance at the municipal level, but the payoff will be more joyful, active and social places.

Whether you are planning a public art project, or not, you will find gale-force ideas to bring to your next Main Street committee brainstorm.

Check out more here >>>

 

Old Town Winchester Splash Pad and Public Restrooms

Virginia’s Award Winning Destination Tourism

Governor McAuliffe recently announced that the Virginia Tourism Corporation (VTC) received a national tourism industry award for its work promoting the Virginia Oyster Trail, a new initiative connecting travelers with Virginia’s oyster farms, raw bars, wineries, restaurants, artisans, and downtowns like Urbanna, Cape Charles, and Chincoteague.

VTC was recognized with the prestigious National Council of State Tourism Directors Mercury Award during the U.S. Travel Association’s annual Education Seminar for Tourism Organizations conference. Winning programs serve as models to foster imagination and innovation in the development of future destination programs.

“I am proud of the coalition of partners, both public and private, that are making a difference as we build the new Virginia economy. This award demonstrates that when our state agencies work together, we can make a major impact on the future of our great Commonwealth,” said Governor McAuliffe.

Since its official launch last November, the Virginia Oyster Trail has received significant praise from consumers and has piqued the interest of travelers seeking a unique culinary travel experience. This year, VTC saw a 31 percent increase in visitation to oyster-related content on its website, www.Virginia.org.  Virginia oysters continue to be a major driver for tourism, an industry that is an instant revenue generator for the Commonwealth. Last year, visitors to Virginia spent $23 billion, which supported 222,000 jobs and contributed $1.6 billion in state and local taxes to the Commonwealth.

The Virginia Tourism Corporation partnered with the Virginia Department of Agriculture and Consumer Services, Virginia Department of Housing and Community Development, Shellfish Growers of Virginia, Virginia Seafood Council, Virginia Marine Products Board, and Artisans Center of Virginia, in addition to local tourism offices and planning district commissions, to make the Virginia Oyster Trail project a reality.

To learn more about Virginia oysters and the Oyster Trail, click here.

Downtown Cape Charles, Virginia

Downtown Cape Charles, Virginia

The Bright Buzz: Kindling entrepreneur-focused transformation in Winchester

Many communities have decided that supporting local entrepreneurs is key to a thriving Main Street and one Virginia initiative is receiving national attention!

The National Main Street Center’s Main Street Story of the Week takes a look at how a local property owner created an innovative community space for entrepreneurs and entertainment to thrive.  Jennifer Bell, Winchester’s Downtown Manager, highlights the Bright Center, a 38,000 square-foot mixed-use development housing offices for 20 businesses and organizations, the Bright Buzz for entrepreneurs, and the Bright Box for entertainment.  This entrepreneur-focused downtown project kindles a movement of dramatic transformation within Old Town Winchester.

Read more >>

 

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The Bright Center, Winchester, Virginia

Give your local artists the business tools for success

When we talk about entrepreneurship, so often artists can be left out of the conversation. The Staunton Creative Community Fund (Staunton Fund) has been examining entrepreneurship through the lens of artists. Wrapping up the spring with a Bach n’ Roll Roundtable, the Staunton Fund brought together stakeholders to talk about needs and ideas for growing the local artist community.

As a result, this summer, the Staunton Fund is expanding their offerings for artist entrepreneurs by partnering with the 2nd Annual Virginia Street Art Festival to offer a smART Marketing Workshop on Aug. 27 in Waynesboro. This workshop will cover topics such as developing a digital presence, defining your target market, developing partnerships and community resources in the area. This class will allow the Staunton Fund to gain some perspective on how to support artists and creatives in the community. Following the workshop, the 2nd Annual Virginia Street Arts Festival will be in full swing for the entire afternoon and evening, featuring live music from local musicians, painters creating their vision on a 100-foot by 20-foot wall, food trucks, children activities and more.

Share this opportunity with your local artisans!

Street Arts Festival_smART Marketing_event photo