Pop-Up Altavista 2.0: Cultivating Local Entrepreneurs with an Educational Business Launch Competition

How can Main Street help entrepreneurs achieve a business expansion or start their own business?

The National Main Street Center’s Main Street Story of the Week features Pop-Up Altavista 2.0, Altavista On Track’s (AOT) second business launch competition.  Emelyn Gwynn, Main Street Coordinator for Altavista, highlights the program, which kicked off September, 2016.  Building off of AOT’s inaugural competition in January 2015, this second iteration is designed to lead local entrepreneurs through a nine-week educational program to help them plan for their business’ future.  This time they partnered with Virginia’s Small Business Development Center (SBDC) and utilized a program called GrowthWheel to create the curriculum.   Pop-Up 2.0 culminates with a “Business Expo Night” event where participants pitch their business ideas to judges for the opportunity to receive funding.  The winning businesses will be determined by the strength of the business plan, sustainability of the business, and the need for the business in the community.

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