Virginia Main Street Downtown Improvement Grants awarded

Seven designated Virginia Main Street (VMS) communities have been awarded VMS Downtown Improvement Grants in a special initiative marking the program’s 25th anniversary.

Successful proposals in the competitive process demonstrated: 

  • Measurable impacts or deliverables;
  • Committee or volunteer project leadership/involvement;
  • Partnerships and resource leveraging;
  • Local government involvement or support;
  • Up-to-date program reporting; and
  • The ability to complete the project using the $2,500 (plus leverage) by Dec. 2010.

The funded projects in alphabetical order are:

CulpeperA downtown banner project will carry forward the VMS-supported identity campaign and leverage donated design time, community volunteer hours, and an in-kind local government contribution. 

HarrisonburgA pilot tourism project will engage a collaborative team in the development, trial, and measurement of a concierge and resort-based educational and promotional campaign.

Martinsville:  A print and Web marketing campaign will promote Uptown Martinsville as a destination and include the development and production of a brochure and loyalty cards that shoppers will use to receive special discounts and offers at participating Uptown businesses.

OrangeA landscaping project will expand a recently successful collaboration between the Orange Downtown Alliance, local garden clubs, and the Town of Orange into a district-wide effort, leveraging volunteer hours and contributions.

South Boston:  A participatory art and history project will engage a collaborative team in painting fire hydrants as part of the community’s strategic arts and heritage economic repositioning.

StauntonA downtown banner project will extend an existing effort into a transitional, gateway portion of the district, leveraging an existing investment and increasing the engagement of a stakeholder group at the margins.

Winchester: A pedestrian oriented kiosk and signage will implement recommendations from an ongoing wayfinding planning process.

Congratulations to the successful communties, and good luck on the projects.

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