Helping Main Street Merchants Weather the Winter Doldrums

As you may have noticed while walking along Main Street, January is typically a slow season for many retailers as consumers try to pay off bills accumulated during the holidays. Hopefully, Main Street retailers have planned for and are prepared to weather this annual slow season.  MyBusiness.com offers several tips to help retailers make the most [...]

From Farmers Market to European Bakery

24 of the 25 designated Virginia Main Street communities have active farmers markets. In addition to being great places to buy locally-grown produce, eggs and meat, farmers markets also serve as small business incubators. As pointed out in Ashley Fletcher Frampton’s article, Entrepreneurs Get Start at Area Farmers Markets, the low start-up costs and captive audiences at [...]

Hip-hop highlights: Lynchburg video features merchants and real community spirit

This video, promoting Downtown Lynchburg, is terrific. It’s even better when you know that it was done through the volunteer efforts of Lynch’s Landing board member Tony Camm and a bunch of spirited merchant and community participants. Camm, manager of the Downtown Lynchburg Holiday Inn, put a musical pastime to work for the community, writing the song [...]

“If you don’t have anything else to do, dress up like a hotdog.”

Downtown districts hold events for a variety of reasons:  to raise the identity and up the energy of a district, to earn money for the  downtown organization and to boost retail sales in district stores.  All are good reasons, and the events promote the role of the district as the central convening point in a [...]

Sustainable Main Street resources available

Main Street efforts are already bringing together economic, social and environmental goals in pursuit of fostering quality in their communities. To push it a step futher, 70 participants gathered in Staunton in July for two days of conversation on and the examination of sustainability models in Virginia. Speakers included Andrea Dono of the National Trust for [...]

Uptown Martinsville’s Downtown Improvement Grant at work

Virginia Main Street’s Downtown Improvement Grant provided Martinsville Uptown Revitalization Association (MURA)  an opportunity to roll out a long-planned district awareness and shop local campaign. The effort, broadly dubbed “This is Uptown,” includes a number of strategies, such as a loyalty card offering discounts with merchants across the district. The free cards are limited to 500, 350 of which [...]

Buy Local: Build Community. Monitor technical brief now available

Buy Local: Build Community, the Spring 2011 Virginia Main Street Monitor focuses on maximizing your return on a buy local campaign.  Of course as far as campaign results, we think first of dollars spent in a downtown district, but you can also achieve outcomes in terms of community strength, leadership, and connectivity.  And for a community benefit nonprofit [...]

Guest Blogger: Jennifer Heyns on Warrenton’s Emerging Latitudes

When people shop locally, they know they are helping to support their community and the shop owners who live there. At Warrenton’s Latitudes Fair Trade, shoppers know they are supporting not only a local business, but also artisans from developing countries around the world. Latitudes buys handcrafted items from overseas either directly or through a [...]

Congratulations Milestone Achievement Award Recipients!

On March 31, 2011, community leaders from the 21 Designated Virginia Main Street Communities met to celebrate achievements built over the course of their efforts.  The crowd of 95 gathered for the Milestone Achievement Awards luncheon and ceremony at Richmond’s historic Jefferson Hotel. At the ceremony, Mary Rae Carter, Deputy Secretary of Commerce and Trade for Rural Development congratulated the communities [...]

Advance Abingdon gets up close and personal with merchants

When people proudly shop locally, they do so to support their neighbors and fellow community members–those working to earn a living, create a job or two, and invest in the district. It makes sense then that highlighting people behind the business can strengthen the the link between merchants and their customers. That is exactly the point of one of [...]